NEW YORK, Feb. 1, 2019 /PRNewswire/ — FOOD & WINE, the final epicurean tastemaker, published by Meredith Corporation (NYSE: MDP; www.meredith.com), is launching F&W Cooks, a new multimedia franchise premiering on FoodAndWine.com and on the brand’s social media platforms. As a phase of the commence on the present time, Gail Simmons, FOOD & WINE’s Special Projects Director, hosts a video featuring her Nanaimo Bars recipe on Instagram TV (IGTV), the platform’s longform video provider. Ruth Reichl, food media venerable and simplest-promoting creator, has signed on to make a contribution breakfast recipes, beginning alongside with her Orange Souffle Espresso Cake, which debuts on the websites on the present time.
F&W Cooks functions recipes by chums of FOOD & WINE, in conjunction with one of the distinguished country’s simplest-identified educated dwelling cooks and the brand’s editors, in conjunction with Editor in Chief Hunter Lewis, who cooked in chef Jonathan Waxman’s ingesting places sooner than his journal media profession. For F&W Cooks, Lewis will share chef-impressed recipes from his travels. Every F&W Cooks recipe positive aspects a non-public legend regarding the inspiration within the help of the dish and takes us into the F&W Cook’s kitchen, highlighting flavors and formulation from their space. The multimedia commence can even consist of a series of weekly videos premiering on IGTV.
F&W Cooks launches on the present time with new recipes from contributors everywhere in the put the country, in conjunction with Ann Taylor Pittman, Amy Thielen, Javier Cabral and Paola Gonzalez, Klancy Miller, Paula Disbrowe, Ben Mims, Andrea Nguyen, Ruth Reichl, Hunter Lewis, and Gail Simmons. A corresponding column called “F&W Cooks” will seem in print in uninteresting 2019.
“Whether they’re perfected in our take a look at kitchen or contributed by chefs, trusted recipes remain the number 1 aim why our readers advance to Meals & Wine in print and online. Now F&W Cooks will astronomical serve dwelling cooks with much extra bright weekly recipes and videos. Every F&W Cook is a food media pro with a explicit cooking style and beauty. Knit together, their tales, recipes, and featured formulation will paint a broader listing of how The US cooks at dwelling on the present time,” says Editor in Chief Hunter Lewis. “We are extremely contented to like Gail and Ruth on board alongside with a checklist of assorted noteworthy contributors. F&W Cooks is a immense manner to open a gargantuan year for the FOOD & WINE brand.”
On the advertising and marketing aspect, FOOD & WINE has viewed astronomical strides below Writer, Thomas Bair. Coming into 2019, the brand welcomed new advertisers in conjunction with Capital One, GE Café, Crystal Cruises, Miele, Purina , KitchenAid, Francis Ford Coppola, Dewars, amongst others.
FoodAndWine.com earned epic high traffic in December 2018 and is persevering with that momentum with the commence of F&W Cooks. Observe @foodandwine on Twitter, Instagram, and Fb. Scrutinize the commence video on IGTV right here.
ABOUT FOOD & WINE
FOOD & WINE is the final authority on the most efficient of what’s new in food, drink, plug, create and fascinating. FOOD & WINE has an intensive social media following on Fb, Twitter, Instagram, and Pinterest. FOOD & WINE contains a monthly journal in print and digital; a domain, foodandwine.com; a books division; plus newsletters, clubs, occasions, dinnerware, cookware and extra. We encourage and empower our wine- and food-obsessed neighborhood to spend, drink, entertain and plug greater—each and each day and everywhere in the put the put.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP) (www.meredith.com) has been committed to provider journalism for a hundred and fifteen years. On the present time, Meredith makes use of extra than one distribution platforms — in conjunction with broadcast tv, print, digital, mobile and video — to develop patrons with bid material they need and to bring the messages of its advertising and marketing and advertising and marketing partners. Meredith’s Nationwide Media Group of workers reaches nearly about A hundred seventy five million unduplicated American patrons every month, in conjunction with 80 percent of U.S. millennial females. Meredith is a pacesetter in rising bid material across media platforms and existence stages in key user hobby areas, similar to huge name, food, standard of living, dwelling, parenting, beauty and vogue. Meredith also functions much brand licensing actions, in conjunction with extra than Three,000 SKUs of branded products at four,000 Walmart retail outlets across the U.S., and The Foundry, the company’s cutting-edge ingenious lab and bid material studio. Meredith’s Native Media Group of workers contains 17 tv stations reaching extra than 11 percent of U.S. households.
SOURCE Meredith Corporation