Celebrity Culture: Gucci SS19

Celebrity Culture: Gucci SS19

Celebrity Culture:

Desire a seat: it’s #GucciShowtime.

Yep, Gucci is serene serving the most maximalist, fantasy-inspired appears to be to be like. Proof? For his or her SS19 advertising and marketing campaign, the Italian vogue rental takes inspiration from the Hollywood musicals of the 40s and early 50s, celebrating the ecstatic theatricality of the first few years of vital person tradition.

The high-shine advertising and marketing campaign facets references to the most iconic productions from this time, including: An American in Paris, Singin’ in the Rain, and, obviously, Gents Steal Blondes.

There’s a heavy dose of glitz and glam – from ground-size embellished dresses to outsized diamanté necklaces, to boot as traditional 40s tailoring, hats and silhouettes. Devices tap dance on tables in ruby red square-toed sneakers – a nod to musicals in customary – nonetheless there’s furthermore a sign fresh interpretation of 2018’s divisive grotesque coach pattern, which it’s seemingly you’ll per chance well well query to gape in the road vogue cohorts as soon as the sequence drops.

The advertising and marketing campaign’s video additional pays homage to the genre, featuring a rotation of all-singing, all-dancing objects performing to Irving Berlin’s “There’s No Trade Like Hide Trade”. Amen to that, ladies and boys.

Inventive Director

Alessandro Michele

Artwork Director

Christopher Simmonds

Photographer / Director

Glen Luchford

Makeup Artist

Isamaya Ffrench

An American in Paris

(c) Turner Leisure Co. (s19)

Singin’ in the Rain

TM & (c) Turner Leisure Co. (s19)

The Band Wagon

TM & (c) Turner Leisure Co. (s19)

Gents Steal Blondes

(c) 2019 Twentieth Century Fox Film Company

There is No Trade Like Hide Trade

(c) 2019 Twentieth Century Fox Film Company

Duvet Lady

(c) 2019 Columbia Photos Industries, Inc. All Rights Reserved.

“There is No Trade