LOS ANGELES, March 15, 2019 /PRNewswire/ — They say that history repeats itself, and art patronage is no different. From emperors, kings, and noblemen to small businesses, large corporations, and the public, art patrons have helped shape our culture and society as a whole. The symbiotic relationship between artist and patron has fluctuated from the hired hand commissioned to entertain royalty, to the entrepreneurial artist making fortunes creating their own art and charting their own destinies.
Prior to the Renaissance, most artists were unknown craftsmen working on commission. But thanks to the infusion of capital under the powerful Medici banking family, the number of working artists and celebrity artists increased. The period of the Renaissance changed art as we know it. Suddenly art was accessible to everyone, not just royalty and the elite.
The millennium brings with it another big change in art patronage. “We’re entering a new Renaissance,” says Austin, “a digital Renaissance, that not only makes art accessible to everyone, but patronage as well. There’s never been a better time in history to be an artist. With crowd-funding, corporate sponsorship, grants, venture capital, and angel investors, there’s no reason for an artist not to make a living.”
“From the King’s Court to Kickstarter” (available on Amazon) traces the history of entrepreneurial artists and their relationship to patrons. Many times patronage can mean the difference between being a starving artist and a wealthy one. And today there is enough patronage to go around.
Julie Austin comes from an entertainment background as a TV and film actor and film distributor, but also has a business background as an inventor and innovator with a NASDAQ-winning product that’s sold in 24 countries. She is an international in-demand motivational i