The 2019 F/W Seoul Fashion Week just ended, and we were there to catch all the action: the fabulous runways, scene-stealing stars, and the trends that will soon be seen not just all over Korea but also around the world. Fashion Week in Korea is unlike any other because the styling is distinct and the stars don’t tend to go over-the-top when it comes to their outfits. Street style, athleisure, and casual wear are always the top sartorial choices, and it’s how they carry the clothes with confidence that makes a big difference. This season, just like the last, the stars embraced comfort and effortless styles with one standout item, color, or accessory to keep things interesting and fresh.
Spotted: Korean celebrities in the front rows and on the blue carpet
Red Velvet’s Wendy
JBJ95’s Kenta and Kim Sang Gyun
Golden Child’s Bomin and Daeyeol
CLC’s Yeeun and Seungyeon
9MUSES’ Moon Hyuna and Hyemi
Lovelyz’s Yein and Sujeong
Lovelyz’s Mijoo and Kei
Kwon Hyun Bin
Girls’ Generation’s Seohyun
IZ*ONE’s Kang Hye Won, Kim Chae Won, Honda Hitomi
Bizzy, Tiger JK and Yoon Mirae
“SKY Castle” cast
Runway highlights: Some of the stars went back to their roots of being models and stole the show:
PENTAGON’s Shinwon for Studio Seong
Sung Hoon for Caruso
Lee Sung Kyung was the only female model at the BEYOND CLOSET runway
Fall/Winter fashion trends and key takeaways
Diversity on the runway
Seoul Fashion Week is relatively young compared to the “Big Four” fashion capitals: Paris, Milan, New York, and London. Just a few years ago, the models featured in campaigns, TV, and runways were all Korean, making them household names just like regular celebrities.
But with Korean culture and society rapidly going global, the media and various industries are opening up to different races, sexual orientations, beliefs, nationalities, abilities, and most importantly, to real people. This fashion week is no exception. Greedilous featured sledge hockey player Minsu Han, who represented Korea in the 2010 and 2014 Paralympic Winter Games. A Korean voguing dancer made a surprise appearance in the Studio Seong show by dancing confidently and showed everybody his moves all throughout the runway. In the same show, some people who were not models also walked the runway, and the brand Doucan featured one of the first Kenyan models to ever make it in mainstream Korean fashion, Eunice Onyango.
Greedilous, Studio Seong, and Doucan
Neon is in
Korean fashion would not be complete without some color, but it’s especially more pronounced this season as the usual dark, drab colors of falls and winters past gave way to bright, loud green, hot pink, orange, and yellow neon colors.
People of the World and Greedilous
Korean fashion often threads into extremes — soft or edgy — and this season, we saw a lot of sheer details and lace that were mixed with more casual pieces like jeans, T-shirts, and sneakers. But interestingly, menswear brand Caruso blurred the lines of women and menswear with florals, ruffles, and skirts for men — because why not?
SOONSU and Dew E Dew E
These preppy stripes are all over this season’s collections, but with an update here and a fresh detail there. Plaid is definitely here to stay, or at least that’s what these numerous stripe incarnations are showing.
BIG PARK and Bourie
Tough guy aesthetic
Menswear brand Lemeteque’s inspiration was the film “A Better Tomorrow” by Chow Yun Fat, a famous “heroic bloodshed” film genre from Hong Kong: thus the clothes with the theme of gangsters, partners in crime, male friendships, and a whole lot of attitude.
What is Korean fashion without that element of cute? This brand knows how to have fun with color and print combinations that are enough to make anybody smile.
Metallics and iridescent materials are just as hot as neon pieces, and they appeared in a variety of forms: in formal wear, sporty, and casual looks. We bet we’ll be seeing some of these outfits in K-pop videos soon!
LIE, D ANTIDOTE, and Seokwoon Yoon
Pastels are always pleasing to the eye, but they’re usually associated with spring or summer. But it looks like they’ll dominate fall and winter, too!
Moon J and Modernable
Different takes on trench
Trench coats will always be classic, and this time they got fresh new upgrades from these Korean designers.
Youser, BETTERKIND, Blanc de Noirs, YCH
Fringe and a touch of Western style
We’re calling it — western-inspired looks and fringes are going to be huge this F/W!
KYE and Youser
Zero Waste Fashion
Environmentally-conscious fashion made its debut on the runway with PARTs PARTs, which showed a collection that had a zero-waste concept weaved through their comfortable, practical, and beautiful clothes you can wear over and over. It’s about time!
Photo credits: Xportsnews and Seoul Fashion Week Organization
Hey Soompiers! Which celebrity had the best style this Seoul Fashion Week? Which K-fashion trend is your favorite? Let us know in the comments below!
DianneP_Kim is an English magazine and online editor and stylist based in South Korea. Follow her adventures in Korea on instagram.com/dianne_panda.