Celebrity Culture: Macy’s and The Trevor Project Partner in Celebration of Pride Month

Celebrity Culture: Macy’s and The Trevor Project Partner in Celebration of Pride Month

Celebrity Culture:

NEW YORK–()–This June, Macy’s (NYSE:M) will kick-off its annual Pride + Joy national
LGBTQ Pride Month celebrations with its customers, colleagues and local
communities in commemoration of Stonewall 50 and World Pride NYC. A key
component of that celebration is its nationwide partnership with The
Trevor Project. In mid-May, Macy’s and The Trevor Project will begin the
roll-out of a series of initiatives aimed at raising funds and awareness
for Trevor’s life-saving mission and services for at-risk LGBTQ young
people, highlighting Macy’s long-standing commitment to diversity,
equality, inclusion and respect for all.

“Macy’s believes in the power of fashion, celebration and community to
touch the lives of our customers, colleagues and local communities.
Macy’s core value of acceptance is reflected in our commitment to
supporting the LGBTQ community through the fostering of an inclusive
culture and environment that inspires our colleagues and customers to be
their authentic self, every day,” said Sam Harrison, Macy’s senior
director of Corporate Giving & Volunteerism. “As The Trevor Project’s
national Pride partner, we will aim to raise funds and awareness of
Trevor’s mission and life-saving services, harnessing the power of our
brand to make a difference in the communities we serve.”

“The Trevor Project is grateful to Macy’s for sharing their commitment
to our mission with their customers, who will have their own chance to
support LGBTQ youth in crisis this Pride month,” said Amit Paley, CEO &
executive director of The Trevor Project. “Every day, we serve LGBTQ
young people in Macy’s local communities nationwide, so we’re excited to
share our affirming messages of hope and support in their stores.”

The Trevor Project is the world’s largest suicide prevention and crisis
intervention organization for lesbian, gay, bisexual, transgender,
queer, and questioning (LGBTQ) young people. The organization works to
save young lives by providing support through free and confidential
programs, including TrevorLifeline, TrevorText, and TrevorChat. They
also run TrevorSpace, the world’s largest safe space social networking
site for LGBTQ youth, and operate innovative education, research, and
advocacy programs.

To help raise funds for Trevor’s important work, from June 1 – June 17
at all Macy’s stores nationwide, shoppers can celebrate Pride by giving
back to The Trevor Project through Macy’s charitable round-up program.
As customers complete their in-store purchases, they will be invited to
round up to the nearest dollar (up to $.99) and donate the change to The
Trevor Project. These donations will help support the organization’s
mission of providing crisis intervention and suicide prevention
services. In select markets including Chicago, Cincinnati, Houston,
Lexington (KY), Los Angeles, Minneapolis, New York City, Seattle, St.
Louis, and St. Petersburg (FL), the round-up campaign will be extended
through June 30 to coincide with Pride parade celebrations in which
Macy’s has a local presence.

Macy’s shoppers are also invited to show their Pride through fashion as
they support The Trevor Project with style. Pride and its signature
colors will be front and center in the limited–edition, three-piece
capsule collection by INC International Concepts. Featuring
gender-neutral t-shirts, tanks and socks with rainbow detailing,
throughout the month of June, Macy’s will donate $4 of the purchase
price of the INC t-shirt and tank and $2 of the purchase price of the
socks to The Trevor Project. The pieces retail for $10 to $20 and will
be available in select stores and on macys.com/celebrate.

To help spread awareness of The Trevor Project’s life-saving work,
Macy’s and Trevor created a PSA showcasing heartfelt personal vignettes
of hope and how the support of Trevor’s programs helped LGBTQ youth in
crisis. The PSA, debuting on May 20, will run in several length formats
across digital and social media channels. It is introduced by and
features Jazz Jennings, the young transgender activist and star of the
TLC reality series, “I Am Jazz.”

Additionally, Macy’s partnership with The Trevor Project extends to a
presenting sponsorship of this year’s TrevorLIVE
benefit gala, taking place at Cipriani Wall Street on Monday,
June 17. Honorees, presenters, hosts, and celebrity attendees will be
announced soon.

As a pivotal component of Macy’s Pride + Joy campaign, the national
partnership with The Trevor Project, once again showcases Macy’s
steadfast value of diversity and inclusion in all areas of business.
This commitment is evidenced by the company’s consistent achievement of
a 100 percent score on the Human Rights Commission’s Corporate Equality
Index, the national benchmarking tool on corporate policies and

For more information on Macy’s upcoming Pride + Joy campaign and to
purchase products that benefit The Trevor Project, please visit
macys.com/celebrate, as of May 20. Additional details on Macy’s Pride +
Joy campaign will be announced soon.

About Macy’s

Macy’s is America’s store for life. The largest retail brand of Macy’s,
Inc. (NYSE:M) delivers quality fashion at affordable prices to customers
at approximately 640 locations in 43 states, the District of Columbia,
Puerto Rico, and Guam, as well as to customers in more than 100
international destinations through leading e-commerce site macys.com.
Macy’s inspires fashion exploration and discovery through the most
desired family of exclusive brands for her, for him, for the home, and
via our dynamic mobile and social platforms. We know the power of
celebration, demonstrated through decades of memorable experiences
created during Macy’s 4th of July Fireworks® and Macy’s
Thanksgiving Day Parade®, as well as spectacular fashion
shows, culinary events, flower shows, and celebrity appearances. Macy’s
flagship stores – including New York City’s Herald Square – are
internationally renowned and preeminent destinations for tourists. With
the collective support of our customers and employees, Macy’s builds
community and helps make a difference in every market we serve,
supporting local and national charities by giving nearly $50 million
each year, plus 146,000 hours of volunteer service. For more than 160
years, Macy’s has, and continues to, make life shine brighter for our
customers, colleagues, and communities.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at macysinc.com/news-media.

About The Trevor Project

The Trevor Project is the world’s largest suicide prevention and crisis
intervention organization for lesbian, gay, bisexual, transgender, queer
& questioning (LGBTQ) young people. The Trevor Project offers a s

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