LOS ANGELES–(BUSINESS WIRE)–Fabletics, the innovative
active-lifestyle brand co-founded by Kate Hudson in 2013, announces its
New York City debut with the opening of a pop-up shop in SoHo. The
pop-up space officially opened on Saturday, April 27, kicking off the
brand’s 2019 retail expansion which will include 12 new permanent retail
stores throughout the U.S.
Fabletics celebrated its entry into NYC with a shopping preview event on
April 24 hosted by former Bachelorette Andi Dorfman, beauty influencer
Christina Marie, YouTube star Sarah Rae Vargas, Elle.com Style Director
Nikki Ogunnaike, and celebrity trainer Nicole Winhoffer. Fabletics later
toasted its tri-state area members with a customer appreciation night on
April 25, followed by a grand opening event on April 27. More than 200
fans of Fabletics lined up around the block to take advantage of the
brand’s opening day offers, including free leggings to the first 150
shoppers and 30% of all purchases.
The SoHo pop-up, located at 577 Broadway, is a 2,743 square foot
one-of-a-kind experience that combines Fabletics signature design
elements from its new retail concept with customized mobile fixtures and
fun, interactive moments designed to enhance the overall brand
experience offline. The space seamlessly blends innovative technology
touchpoints with natural elements and bright pops of color, staying true
to the brand’s digitally native and vibrant DNA. From an
Instagram-worthy mini boxing ring complete with custom designed boxing
gloves, to a medicine ball installation and much more, the shop offers
interactive moments for guests to have fun, put the clothes to the test
and experience the brand’s active-lifestyle.
“I’m so excited to finally bring Fabletics to New York!” stated Kate
Hudson, Fabletics Co-founder. “New York is like my home away from home,
where I spent much of my adult life. Plus, we have a ton of members in
the tri-state area who have been asking us to open a store in the city.
It has been on our radar for awhile, but we wanted to be strategic with
how we approached it. Starting with a pop-up shop will allow us to learn
more about our local customer base and gather as many insights as we
can, which will ultimately help us grow a stronger long-term presence in
Following the success of Fabletics’s current fleet of 27 retail stores,
the SoHo pop-up stays true to the brand’s data-driven roots and will
serve as a testing ground for future New York expansion. The SoHo
location also builds on the brand’s digital prowess by incorporating
proprietary technology that elevates the in-store shopping experience.
Fabletics’s exclusive OmniSuite and OmniShop technologies
allow customers to request a different size or color, check stock, and
receive styling tips without leaving the fitting room as well as enable
members to use all of their membership perks in stores.
OmniKiosks invite members and guests to seamlessly view outfit
inspiration and special member pricing. Each store is also equipped
with iPod-based POS systems that allow Fabletics associates to help
customers shop the website and arrange for free shipping of
products directly to their doorstep. Just like the online shopping
experience, in stores, customers can choose to shop through Fabletics’s
Flexible VIP membership program or at regular retail prices.
The debut of Fabletics in New York City is the latest milestone in a
series of significant achievements since the brand’s launch in 2013. Now
in it’s sixth year of business boasting a community of over 1.5 million
VIP members, Fabletics continues its rapid growth trajectory with plans
to scale to 100 retail locations across the U.S. In 2019, the brand will
expand it’s retail presence to new markets including Austin, Texas;
Jacksonville, Florida; Pleasanton, California; Garden City, New York;
and King of Prussia, Pennsylvania. By investing in advanced technology
and entering new markets to significantly grow the brand through
omnichannel excellence, Fabletics continues to position itself as the
leader in stylish, performance-driven activewear.
Fabletics is a global active-lifestyle brand designed with every woman
in mind. Co-founded by Kate Hudson in 2013, the brand combines fitness
and fashion to make women feel confident at—and beyond—the gym, by
offering premium quality activewear at an incredibly accessible price
point. Fabletics brings new monthly collections—in sizing ranging from
XXS-3X—to a loyal community of over 1.5 million members across ten
countries. Through the brand’s Flexible VIP Membership, members enjoy
exclusive access to members-only collections, up to 50% off every
purchase and exciting community perks. See (and shop) the full selection
of activewear, accessories, shoes and more at Fabletics.com and 28 retail
locations across the U.S. including the SoHo pop-up.
For general information on Fabletics, please visit the TechStyle
Fashion Group website.
Visit Fabletics Blog to experience the