The makeup artist Jo Baker has her clients looking like a snack. Literally. Jo has done makeup for stars such as Allison Williams (!), Dove Cameron (!!), Jennifer Lawrence (!!!), Natalie Portman (!!!!), and Madonna (!!!!!). Her inspiration behind these stars’ looks? Deli meat. (I’m not joking).
Jo’s Instagram gives insight into her process, which includes finding inspiration from food and inanimate objects. For example, the inspiration for Allison Williams’s makeup on the James Corden show? Burnt toast for the smoky eye and sliced ham for the lips. Yum.
Other inspirations include: a fence post, a lightning bolt, and an earthquake magnitude graph. In a post, Jo writes “using my daily life, things I see and experience to keep my creative juices flowing‼️” Similar to any artist, Jo uses the inspiration of her everyday surroundings to influence her work.
In an article for Fashion Magazine, Renée Reardin pointed out that Jo isn’t the first MUA to use inspiration for unusual things. “M.A.C’s director of makeup artistry Terry Barber was arguably the first to seek makeup inspiration in uncommon places and post it on Instagram,” she wrote. “He has ‘always had a fascination with surrealism and the notion of finding art within inanimate, everyday objects,’ he told us in 2017,” Renée continued. Terry’s make-up looks have been inspired by vacuum-packed meat, sunburn, and a dirty Converse sneaker. We’re obsessed.
Likewise, eyeshadow palettes have been known to take inspiration from food. Take, for example, Fenty’s morrocon spice palette. Or there’s the brand Two Faced, which has palettes inspired by chocolate bars and peaches. Want to apply sweet treats such as Marshmallow, Gumdrop, and Starburst to your eyes? Anastasia Beverly Hills has you covered. But Jo’s Instagram has me craving some really out-there palettes. Someone call me when there’s a frozen-dinner-inspired palette.
What will your next makeup look be? Look aroun