Vaginal steaming has been named as one of the most sought-after beauty treatments of 2019, four years after the procedure first shot to global fame when it was featured on Gwyneth Paltrow’s lifestyle wesbite Goop.
According to Yelp, the controversial treatment is one of 13 beauty trends that have proven to be extra popular over the past year, despite coming under fire from experts who have warned that it could lead to burns and infection.
The online business directory released the list of beauty trends in honor of its 15th anniversary, revealing how beauty lovers have made a move away from more old-school treatments like lash tinting and bikini waxing in favor of more modern procedures like microneedling and hydrafacials.
Trend setter: Vaginal steaming has been revealed as one of the most popular beauty treatments of 2019 after being made famous by Gwyneth Paltrow’s website Goop
Sensational: Chrissy Teigen is another celebrity who has helped to turn V-steaming into a viral success, after sharing an image of herself getting the treatment in 2018
‘At Yelp, we’re seeing that people are going for beauty treatments that are reflective of a more natural look ditching the fake tans and permanent makeup,’ Yelp trend expert Tara Lewis told Elle.
‘[People are] opting for treatments like dermaplaning and microneedling that improve the texture and appearance of skin, so they can let their glowy complexion steal the show.’
Indeed, options like lip plumping and tanning beds have seen a sharp decline since 2005, with people opting to focus more on treatments that help to enhance their natural assets – like Kybella, an injectable that promises to eradicate double chins, and collagen, a substance naturally produced by the body that helps to plump the skin and reduce wrinkles.
Arguably the most controversial mention on the list of popular 2019 procedures however is vaginal steaming, also known as V-steaming, which has grown increasingly popular over the past few years, while also coming under increasing criticism from gynecologists and pelvic health experts, who have suggested the treatment could lead to severe burns, and even infections.
However, obstetrician and gynecologist Dr. Carolyn DeLucia, a partner at New York-based women’s health spa VSPOT, insists any issues that may arise from vaginal steaming treatments are a result of the procedure being done incorrectly.
Revealed: The most popular beauty treatments over the last 15 years
- Lash Tint
- Brazilian Bikini Wax
- Eyebrow Shaping
- Body Scrub/Body Wraps
- Tanning Bed
- Lip Plumping
- Laser Hair Removal
- Spray tan
- Nail Art
- Permanent Makeup
- Eyebrow Tattoo
- Lash Extension
- Eyebrow Dye / Tint
- Chemical Peel
- Tattoo Removal
- Teeth Whitening
- Laser Facial
- Nail Art
- Vaginal Steaming
- Lash Lift
‘[People who think the treatment is dangerous] are either doing it wrong, or do not understand the treatment,’ she told DailyMail.com.
‘The V-steam as we do it at VSPOT allows therapeutic herbs to emulsify around the labia majora. The one misconception is that the steam is directly going up the vaginal canal.’
Dr. DeLucia urged any women who are keen to try V-steaming for themselves not to try the procedure at home by themselves, and to always seek the help of a professional when ‘treating intimate areas’.
She also noted that there is no end to the negative side effects of any treatment that is ‘not done correctly in a controlled environment’, whether it’s a V-steam, or just a normal facial.
Meanwhile VSPOT founder Cindy Barshop shut down any naysayers who claim that there are no benefits to vaginal steaming, insisting that the treatment can have all manner of positive effects on a woman’s pelvic region, as well as her general wellbeing.
‘V-Steams are a relaxing, detoxifying treatment that helps with menstrual cramps,’ she said.
‘VSPOT has also added CBD to the herbs to enhance the relaxation of the pelvic floor, as well as blue and red LED lights that help with blood flow and bacteria.’
On the up: As well as vagina steaming, hydrafacials, dermaplaning and microneedling have increased in popularity over the last year
The information from Yelp comes just weeks after Goop founder Gwyneth insisted that she had no idea what ‘vag facials’ or ‘vajacials’ were – despite the fact that her site has been credited with their incredible popularity.
Indeed, Goop first sparked a global discussion about intimate treatments back in 2015 when the website published a review of a spa that offered ‘vaginal steaming’.
However, during an Instagram Q&A, Gwyneth insisted that she was completely clueless about the procedures.
‘What’s my current stance on the vag facial?’ she read, before asking someone off camera, ‘What is a vag facial?’
She then made a surprised expression before saying, ‘A vagina facial? I’ve never even heard of that.
‘Whoever asked, let’s go get one together. Let’s go straight to the vagina facialist and then we’ll write a piece together on Goop.’
Despite claiming ignorance as far as vaginal steaming and facials are concerned, Gwyneth and her website are largely credited with rocketing the treatment to global fame – with a host of celebrities since coming out to share their love of V-steams, including Busy Philipps, Lucy Hale, and Chrissy Teigen.
Open to questions! Earlier this year, Gwyneth, 46, said she was completely unaware of what vaginal facials and vajacials are
In fact, Dr. DeLucia praised Chrissy for helping to spread the word about the positive effects of V-steaming by sharing a very candid image of herself undergoing the treatment in June 2018.
Unsurprisingly, the photo – which showed the model squatting over the source of the steam, while wearing a sheet mask and holding a heat pad on her neck – quickly went viral, sparking a slew of interest in the steaming procedure.
‘Not only is she a highly respected celebrity but people trust her opinion because she is a strong empowered woman who speaks her mind,’ Dr. DeLucia said of Chrissy’s ability to skyrocket V-steaming to global fame.
As well as vaginal steaming, other beauty treatments that hit a high this year include hydrafacials – a procedure which removes dead skin cells while giving the skin a boost of hydration – which Yelp described as having seen ‘a me