It’s been another weird week in retail. Nike sued Skechers over patent infringement (again), consumers raced to get their hands on Supreme’s latest drop and retailers prepped for a season of (spiked) holiday cheer.
This, and more, in this week’s retail therapy.
Anything Nike can do Skechers can do better (or so it thinks)
Imitation is the greatest form of flattery, or so the saying goes. But Nike doesn’t appear to be blushing from competitors cribbing off its designs. Nike on Monday sued Skechers for patent infringement regarding the Nike VaporMax and Air Max 270 designs.
Nike alleged that the casual footwear maker is “Skecherizing” its designs. “Even Skechers’ attorneys admitted that Skechers sets-out to make ‘Skecherized version[s]’ of competitor products, and that the directions to do so come from [CEO Robert] Greenberg,” the suit reads.
“Yeah copy my homework, just change it a little.” ???? pic.twitter.com/4CWM3pxRso
— B/R Kicks (@brkicks) October 3, 2019
This isn’t the first time the two footwear brands have had a spat with one another. Previously, Nike and Converse each sued Skechers for infringement, though those suits are still pending.
But it seems Skechers isn’t the only one allegedly copying the work of its peers. Jeff Morris, director of product and growth at Lambda School, pointed out on Twitter that Amazon is selling a pair of shoes that’s nearly identical to the wool runners sold by DTC brand Allbirds.
Amazon is now straight copying Allbirds.
We have reached “peak cloning” in Silicon Valley.
There are no rules anymore – if you build a product that works, Amazon or Facebook will copy it.
People used to care. Not anymore. pic.twitter.com/73bDMgruMX
— Jeff Morris Jr. (@jmj) September 19, 2019
And of course, the neon pink Yeezy dress Kim Kardashian wore to step sister Kylie Jenner’s 21st birthday party was ripped off by fast-fashion retailer Fashion Nova (which recently released a Halloween collection “inspired” by iconic celebrity looks).
Have we lost all sense of originality and decency? Does anybody still have morals? The retail world is a gruesome place, my friends. Good luck out there.
Supreme is off to the races with its latest drop
Supreme on Thursday dropped its latest collection, a collaboration with Fox Racing and Honda. The collection included hoodies, racing shirts, helmets and eyewear, which all sported the streetwear brand’s iconic red logo. Though these products sold out in a matter of hours, consumers can still purchase the racing pants and gloves.
While a partnership with an automobile company may seem confusing, even for Supreme, Honda dipped its toes into the fast-fashion apparel market earlier this year. In February, Forever 21 unveiled a collection in collaboration with Honda and rapper 21 Savage, which included everything from skin tight rompers to color block pants.
And although a Honda collab couldn’t save Forever 21 from bankruptcy, it appears Supreme is navigating the field more successfully.
Damn Supreme/Fox/Honda collab sold out instantly 🙁 so hurt
— B E R T O (@yoboiiberto) October 3, 2019
‘Tis the season for alcohol Advent calendars
Although October has just begun, retailers are already gearing up for the holiday season. With all the stress that’s bound to ensue from shopping, planning and doing whatever else is necessary to deck the halls, retailers are doing their part to make sure you can have a holly, jolly good time doing it.
This week Instagrammer @costco_doesitagain posted that the warehouse club retailer is selling a beer advent calendar for $59.99. From brand Kalea, the “Brewer’s Advent Calendar” features 24 different cans of German beer that come from “privately-owned breweries all over Germany.”
But the fun doesn’t stop there. Aldi this week announced it will be bringing back its popular boozy Advent calendars this holiday season. From beer to wine to cheese, the products are sure to bring holiday cheer all season long. Consumers will be able to purchase all three of the calendars in stores beginning Nov. 6. However, if last year is any indication, these products won’t last long.
Don’t fret, though. Kroger is also selling its own wine-filled product for consumers to enjoy throughout the month of December. The product, which will be available Nov. 1, retails for $80 and contains 24 mini bottles of wine, PopSugar reports. Though, mirroring moves from the other retailers, supplies for Kroger’s Advent calendar are limited.
May the boozy holiday odds be ever in your favor.
Asos goes out on a limb
While Asos may confuse some, what with it selling products like clear, see-through pants and useless Airpod-like accessories, the fast-fashion retailer knows exactly who it is. Shoppers know the e-commerce fast-fashion pushes the boundaries when it comes to the products it sells, but a recent promotional ad might have taken it a step too far.
Apparently ASOS are selling a pair of legs for £5? pic.twitter.com/eVnGhuhlE0
— becky (@beckytierney_) October 3, 2019
is asos trying to sell me legs ? pic.twitter.com/KUfqtUbYDG
— Soph (@sophingtheweb) September 29, 2019
Consumers on Twitter noticed a sponsored post with an image that only showed a woman’s legs and a product price of £5 — a steal! And though it’s likely a mishap with the way the photo was positioned in the ad frame, we wouldn’t put it past Asos to sell something as absurd as this.
But this wasn’t the only marketing flop the retail world experienced this week. Consumers shopping for Ugg boots on Urban Outfitters’ website may come across something unexpected. As in: the product being displayed prominently on a horse’s rear end. Everything about this makes sense, sure.
We’re not really sure what the intent was behind this shoot, but we have to give props for the creativity there. Nothing makes you want to slide your foot into a sherpa-lined boot quite like the sight of a horse’s butt.
On another note, I wanted to point out urban outfitters’ interesting new marketing strategy of teetering a pair of UGGs on a horse’s dairy aire pic.twitter.com/ngaA3Ptn4o
— megalouu (@ra_ra_rogerthat) September 16, 2019
Props to the person who art directed this urban outfitters uggs on a horses butt shoot ? pic.twitter.com/27NkLF8irC
— Val (@valfrogkamen) September 24, 2019