Celebrity Health: Bronx Shopper Accuses Wegmans of Selling Fake Vanilla Ice Cream in New Lawsuit

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Celebrity Health: Bronx Shopper Accuses Wegmans of Selling Fake Vanilla Ice Cream in New Lawsuit

Celebrity Health:

Bronx shopper files a lawsuit against Wegmans

Apparently not everyone’s a fan of Wegmans, the cult favorite grocery store opening in Brooklyn later this month.

The East Coast chain was hit with a class action lawsuit this week filed by a Bronx resident and someone in Pennsylvania, who claim the grocer deceived them by selling Wegmans-branded vanilla ice cream that’s made with a non-vanilla “natural flavor” instead of the vanilla plant — even though the pints are still sold at a premium, NBC New York reports.

The lawsuit claims the ice cream label stating “vanilla ice cream” is misleading to shoppers because the ice cream’s ingredients list shows that it’s made with “natural flavor” and not actual vanilla, according to NBC. The suit argues that shoppers pay a premium for a product that doesn’t actually contain the ingredient they’re paying for. The duo is representing shoppers in New York and Pennsylvania and hope to also loop in angry buyers from Maryland, Massachusetts, New Jersey, North Carolina, and Virginia, according to NBC.

In a statement sent to NBC, Wegmans says its ice cream label “fully complies” with regulations and is not misleading. The lawsuit filed in New York federal court contrasts with the overall fanfare surrounding the grocer — Wegmans is a beloved brand whose fans say its products superior to many other grocery chains.

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— What?

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