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Celebrity Beauty:

Celebrity Beauty: Holly Willoughby poses for a sweet selfie with her cat Bluebell… as it’s revealed I’m A Celeb launch shed one millions viewers compared to last year

By Charlotte Dean For Mailonline

Published: | Updated:

She regularly posts updates of her cat, Bluebell, on social media and even FaceTimed her while she was away in Australia filming I’m A Celeb last year.

And Holly Willoughby shared another sweet selfie with her feline on Tuesday morning, as she posted a snap of herself and Bluebell looking at each other.

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The This Morning presenter, 38, looked snug in a black hooded jacket as she perched alongside the cat on her sofa sporting an untamed bedhead.

What’s new pussycat? Holly Willoughby shared another sweet selfie with her feline on Tuesday morning, as she posted a snap of herself and Bluebell looking at each other

Holly went make-up free for the snap as she showcased her natural beauty for the photo, which appeared to have been taken first thing in the morning.

This time last year Holly was just beginning her successful presenting stint on I’m A Celebrity… Get Me Out Of Here! while regular host Ant McPartlin took a year off.

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Following Ant’s return as this year’s series kicks off, it was reported that the programme shed one million viewers compared to the first episode of 2018.

 Ratings drop: Following Ant’s return as this year’s series kicks off, it was reported that the programme shed one million viewers compared to the first episode of 2018.

Ten million viewers tuned in to Sunday’s episode, which saw Ant reunite with co-host Dec and stars including Caitlyn Jenner, Ian Wright and Kate Garraway enter the jungle.

The launch programme, which was broadcast over one hour and 45 minutes, peaked at 11 million viewers, according to ITV.

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Last year, the show returned to ITV with an 11.9m audience peak/ 11million average without Ant as Holly stood in for him for one series.  

The This Morning host, who filled in while McPartlin stepped back from his TV commitments following a drink-driving arrest, proved to be a lucky charm for I’m A Celebrity, with the show enjoying its most-watched launch since 2013.

It was the fourth-largest audience for the launch in the programme’s history.

The ITV reality show’s biggest-ever overnight opener was in 2013, when 12 million people tuned in.

Fans love her: Last year’s opening show had 0.9 million more viewers and featured Holly as a stand-in

A spokesperson for I’m A Celebrity… told MailOnline: ‘Last night I’m A Celebrity launched with 10.0m TV viewers (47% share), with an additional 0.2m viewers watching via Non TV devices.

‘This takes the total average audience up to 10.2m viewers. It peaked with 11.0m viewers. This is ITV’s biggest overnight audience so far this year. 

‘For 16-34s it had 2.7m viewers with a 73% share, making it the most watched programme for 16-34s so far this year.’

 A spokesperson for I’m A Celebrity… told MailOnline: ‘Last night I’m A Celebrity launched with 10.0m TV viewers (47% share), with an additional 0.2m viewers watching via Non TV devices

Sunday’s episode saw this year’s celebrity camp-mates – who also includes ex-Girls Aloud star Nadine Coyle, radio DJ Roman Kemp, former rugby player James Haskell and ex-EastEnder Jacqueline Jossa – competing in a swimming race which determined how they would be paired up.

The duos then had to fight it out to become power pairs, who would not only have better living conditions in the jungle but would be able to decide the other celebrities’ fates over the first few days.

The group was divided, with some campers having to walk the plank 334ft in the air, and Jenner and Coyle doing a skydive from 10,000ft.

I’m A Celebrity continues on ITV on Tuesday at 9pm 

Total viewing figures: ‘This takes the total average audience up to 10.2m viewers. It peaked with 11.0m viewers. This is ITV’s biggest overnight audience so far this year (Holly and Dec pictured on the show in 2018)

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