Women-owned businesses have grown over 3000% percent since 1972.
As 2019 comes to an end, a recent study found that women in the US are starting 1,821 new businesses per day. A whopping 3000% increase from 1972. The consumer space has aided in that number with many of these new businesses starting as DTC online brands that later evolve. Here are 32 female-led consumer brands you need to know.
Jenefer Palmer is the founder and formulator of OSEA Malibu alongside her daughter, Melissa Palmer, as OSEA’s CEO. OSEA Skincare was inspired off the coast of Malibu uniting the elements—Ocean, Sun, Earth and Atmosphere—to deliver safe, effective wellness solutions for all. A potent blend of organic seaweed combined with active botanicals and essential oils deliver nutrients deep into the skin. OSEA is Vegan, Non-Toxic, Biodegradable, Cruelty-Free and Made in California.
Carina Chaz created her DedCool line as an extension of her passion for cologne, masculine scents, and green beauty. As fragrance is an essential part of ones identify, Carina believed in only creating scents that were composed of the highest quality + natural ingredients. The brand DedCool disrupts the world of fragrance by creating a line that is Uni- Sex, Vegan, Cruelty-free, non-toxic scents with a naturally chic edge. DedCool is making its mark in the beauty world, changing the way we view, and shop for fragrance. DedCool’s newest launch, the interactive non-toxic, sex-positive candle in their signature 01 “Taunt” scent bergamot, fresh dew, floral, cassis, vanilla, and amber. Burn, blow out, use warm wax as a massage oil and to scent the body.
New York’s destination for modern self-care, Chillhouse has all the essentials to bring the spa to any home. From fragrant candles, skincare tools, the season’s must-have nail colors and much more, Chillhouse will bring holiday cheer! Located in SOHO and Lower East Side with retail and curated items online at Chillhouse.com. (their gift cards are really the best item but everything below is cute). Founded by Cyndi Ramirez Fulton in 2017.
Founder Lona Williams and CEO Hope Reiners launched MODERNBEAST as a way to create design-forward dog products, while donating 100% of their profits back to animals in need. The product line includes dog toys, accessories and clothing tested by their CDO (Chief Dog Officer), Ernie. Their giving model is unique as they give all of their profits after the cost of doing business to featured 501c3 animal welfare organizations. MODERNBEAST can be found at Nordstroms, Anthropology and Healthy Spot.
Odacite is founded by Valerie Grandury who is a breast cancer survivor is known for their french girl meets Topanga Canyon, CA beauty-centered around highly concentrated oils. The skin is not one size fits all and their serum concentrates can be used to combat pimples, increase radiance, fight hyperpigmentation. Plus they have become coveted by green beauty enthusiasts for the last ten years. Their latest launch, the Bioactive Rose Gommage is an exfoliated with the power of Pineapple and Papaya Enzymes, enhanced by the regenerating benefits of Hyaluronic Acid, the purifying effect of Konjac Root and the soothing power of Rose Water to gently peel away dead skin. Use as a gentle peel or a hydrating leave-on mask.
Started as a passion project by Paris born model Anne Sisteron– the eponymous jewelry line was established after much demand from family, friends and people on the street. Now a luxury destination for fine jewelry designed to command attention the Beverly Hills-based line retails from $750 to $50,000 and can be found at Kirna Zabete, Goop, Fred Segal and specialty boutiques worldwide. Anne’s background as a Graduate Gemologist and GIA Diamond Grader enable her to ensure that every piece within the collection offers the finest craftsmanship. A favorite amongst fashion media and tastemakers, the line has been featured in Vogue, Harper’s Bazaar, Elle and many more and worn by Kate Hudson, Alessandra Ambrosio, Anna Kendrick, and many more.
Mother Of Pearl
Working her way up to Creative Director of contemporary fashion brand Mother of Pearl, Amy Powney has used this position to channel her passion for protecting the planet, and by re-working the brand’s supply chains and business model, has turned Mother of Pearl into one of the UK’s leading sustainable fashion brands, without ever comprising on style.
Inspired by her own personal health struggles, and driven by her passion to change the way women nourish their minds and bodies, Sara Cullen founded GEM to offer bite-sized vitamins made with 13 real food ingredients, designed specifically for women. Formulated around nutrient-dense and sustainable algae, GEM provides the essential nutrients that are most difficult for women to get in their daily diets, improving everything from their stress levels, daily energy, overall mood, and more.
For the fitness buff getting a full-body workout at home can be a challenge sometimes, but not with The DB Method. The celeb-favorite fitness machine not only helps perfect the perfect squat but targets other muscle groups like arms, legs, and core to help that fitness fan walk into 2020 with a toned body. Not to mention, its slim design folds up and slides right under the sofa, taking up little to no space in your home. What more could you ask for? Founded by Erika Rayman.
111 Skin started when Eva Alexandrides and with Dr. Yannis collaborated with space scientists who researched the acceleration of aging in astronauts, Alexadnrides and Dr. Yannis wanted to produce a product which could induce skin’s own reparative processes to alleviate scarring and inflammation, and protect against environmental pollutants. The formula included NAC Y2, a trio of actives with superior antioxidant capabilities, one of which stimulates the production of Glutathione – the body’s most powerful intracellular antioxidant. After noticing their skin looking younger and feeling smoother, patients started requesting more of the serum and soon demand outstripped supply. Most known for their face masks, the line has evolved into multi-product range targeting premature aging, oily or spot-prone skin, lackluster complexions, hyper-pigmentation, and dehydration.
Mignonne Gavigan is a New York-based accessories line founded by Mignonne Gavigan Smith. The brand’s philosophy is that sophistication and playfulness can coexist, so she thoughtfully designs one-of-a-kind pieces that tell a story of handmade craftsmanship and faraway travels. Each Mignonne Gavigan collection is an invitation to a new experience. Mignonne Gavigan ranges from $75 – $825 and can be found at select retailers including Neiman Marcus, Nordstrom, Intermix and Moda Operandi as well as online at www.MignonneGavigan.com.
MARA, which is the last four letters of founder Allison McNamara’s last name, means “sea” in Gaelic and pays homage to her family’s Irish heritage and the brand’s proprietary algae blend which took two years to develop and is sourced off the coast of Northern Ireland and Brittany, France. MARA has quickly developed a cult following and quickly launched nationwide in-stores and online most known for their Universal Face Oil and Retinol made with algae and moringa.
Bite was founded by Lindsay McCormick, from her passion for both sustainability and better-for-you products, and is the only all-natural, plastic-free toothpaste brand. On a mission to end plastic waste, one healthy smile at a time, Bite is offered in three all-natural flavors: Fresh Mint, Activated Charcoal, and Berry Twist (new for the kids); all of which come in tablet form, and work in two simple steps: bite down on your bit, and brush with a wet toothbrush. The tablets are vegan, cruelty-free, free from harsh chemicals, artificial dyes, and preservatives, and as close to zero-waste as it comes.
IN COMMON Beauty is an inclusive luxury haircare brand focused on creating better-for-you products that provide instant results for all hair types. It is committed to shattering hair stereotypes and finding common ground in transparent, science-backed formulas that transform, simplify and add a little bit of magic to your routine. IN COMMON Beauty was founded by Nikki Lee and Riawna Capri, stylists and owners of Los Angeles’ Nine Zero One Salon, to create a community and product set that serves every stylist and consumer.
Australian-born brand, Hemple, creates products to improve four pillars of wellbeing – stress, sex, pain and sleep. They combine hemp-derived cannabinoids (like CBD) with functional botanicals and delivery technology; so their plant-based products not only work well but work fast. Co-Founded by Forbes 30 Under 30 Alum, Georgia Branch and sold in the US and UK, the brand earned cult status when it started popping up in the Kardashians’ social feeds and events. Since every batch is third-party tested for cannabinoid content, pesticides, residual solvents and more, their all-natural products really do live up to the hype.
Zaxie By Stefanie Taylor
Stefanie Taylor was born into the world of jewelry. Her families business started with making tiaras for Miss America that turned into a household name. She knew could make product that was better and more meaningful if she was able to rid off the third party price restrictions. She launched ZAXIE for the modern women on the go at an accessible price. Taylor created the brand with the objective to encourage women everywhere to live a life that’s fearlessly bold and unapologetically authentic by making beautiful accessories, but inspiring positivity, confidence, and a fierce “Yes I Can” attitude.
Co-founded by Gara Post, The Now has created an oasis in the city and an escape from the fast-paced, digital overload we experience on a daily basis. Their massage boutiques bring nature indoors, and incorporate raw elements and natural materials that conjure smells and scenes from exotic hideaways. Wood surfaces, whitewashed walls and ocean waves on loop coupled with kilim pillows, skins and rawhides are part of The Now’s signature style. Their boutique has gained popularity giving customers the tools and rituals to make self-care easier at home.
What Goes Around Comes Around
What Goes Around Comes Around has curated a vision and concept of elevating the pre-owned buying experience online and in their select stores. Their female led team curates a collections of pre-owned apparel and accessories from premier luxury brands including authentic Chanel, Louis Vuitton, Hermès, and more. Their limited edition finds can be shopped within five stores and retail partners throughout the united states, premium luxury vintage is available in more than 400 locations nationally, and internationally at whatgoesaroundnyc.com.
Roam offers a range of fashion-forward slides and sandals known for its faux-fur details and fun prints. Designed and created by Kay Sides, she handles design, sourcing for sustainability aspects, visual communication, finance, creative and strategic planning and growth for the brand.
THE ROUTE was developed by acclaimed nurse Nancy Pellegrino, NP who has decades of experience helping patients achieve their best skin at her practice in Newport Beach, CA, along with Courtney Baber, a globally recognized beauty industry veteran. THE ROUTE brings you a professional, aesthetic skincare collection that gives the skin everything it needs, exactly when it needs it most. Currently, THE ROUTE boasts five formulas: The Everything Day, The Everything Night, The Golden Rule, The Party Peel and The Girlfriend. All formulas are backed by science, road-tested by experts and proven to work.
LA PIMA is a luxury sunglass brand founded in 2016 by couple Gisela and Gustavo Assis. The brand works to unite cutting-edge technology with handmade craftsmanship and has proven to be a disruptive presence in Brazilian design. By overcoming traditional aesthetic limits with an avant-garde vision, the label is an invitation for individuality with geometrical lines that play with volume, light and shadow in frames carved in Italian acetate. With the highest quality of materials sourced throughout Europe, LA PIMA sunglasses are handmade using a 28-step process at their in house atelier in Sāo Paulo, Brazil. The brand is available at boutiques including Barneys New York, FortyFiveTen, Moda Operandi, The Webster and www.lapima.com with celebrity supporters including Anne Hathaway, Cate Blanchett, Jessica Alba, Kate Bosworth, Katie Holmes, Katy Perry, Kerry Washington, Kristen Bell and Olivia Palermo.
Maya Brenner has taken her iconic letter necklaces to the next level with the launch of her new pave letter necklaces and earrings. Available in 14k rose, yellow and white gold, the asymmetrical letter necklaces are paved on both sides allowing for maximum shine from all angles. Celebrity fans include Mandy Moore, Mila Kunis, Busy Philipps and Jennifer Lawrence.
Aritzia is an innovative design house and fashion boutique that became famed for their Super Puff. The brand conceives, creates and develop retail fashion brands with a depth of design and quality that provides compelling value. Each of their exclusive brands has its own vision and distinct aesthetic point of view. As a group, they are united by an unwavering commitment to superior fabrics, meticulous construction and relevant, effortless design. With Jennifer Wong as president and COO of Aritzia, the company now has more than 95 locations in select cities across North America, including Vancouver, Toronto, Montreal, New York, Los Angeles, San Francisco and Chicago.
They Call Her Alfie
They Call Her Alfie is a next-generation skincare line born from Bianca Cheah’s own skincare needs and voids in the market. All products are made from natural ingredients highlighting premium certified CBD and collagen. Everything is created by a nutritional formulator and backed by a doctor for fast-acting skincare you can trust.
Born and raised in the epicenter of fashion, New York-native Meghan Belfiore turned her passion for the industry to start wearNYLA: the unique approach that combines boutique favorites with e-commerce ease, all at an affordable price point.
Yes Way Rosé
Yes Way Rosé, the Proviniçal-style of rosé, has everything she will need to keep those memories alive until the next bottle opens. Founded by bff’s Nikki Huganir and Erica Blumenthal, who discovered a passion for rosé, specifically the dry blush pink varieté from the south of France, they not only grew obsessed with the beautiful color and the delicious taste, but how it was inspiring so much humor and positivité in their lives. They wanted everyone to discover the same joy that the rosé had brought to them so came up with Yes Way Rosé, a high quality rosé that is easygoing, accessible, and fun.
SpaRitual -inspired by clean beauty, spa culture and the art of self-care – was founded in 2004 by Shel Pink. The brand offers body care, nail care and nail colors – all sustainable, vegan and based on the rituals of self-care. SpaRitual’s s products and programs are designed to intentionally connect you to slow beauty rituals to awaken relaxation, deliver nourishment and set in motion the return to a state of wholeness. At a young age, Shel’s mother instilled in her the importance of an organic diet, regular massage, alternative healing methods and the minimization of toxin exposure within our environment. The brand is committed to creating clean, non-toxic products for everybody.
Papinelle is an Australian Sleepwear & Lifestyle Brand based in Paddington, Sydney that was created and launched in 2003 by Renae James. Through statement print designs and premium quality pieces, Ranae and business partner Nicole Kelly, grew the brand that is now adored and sought after by top-level retail, media and celebrities worldwide. Papinelle aims to create comfort pieces to enhance your downtime and bring a little luxury to the bedroom. They source premium grade luxurious and sustainable fabrics that always uphold “No Fur, No Leather” values. More than 90% of the collection is made from natural fibers, as they continually strive to be environmentally sustainable in all of their production practices.
Warp & Weft
Founder of Warp + Weft, Sarah Ahmed, is determined to democratize denim at every price point while dedicated to size inclusivity, fair pricing and optimizing customer experience. Ahmed launched Warp + Weft in May 2017 to combine these values within one exceptional denim brand.
Fie Isolde is a Danish-born jewelry designer based out of Los Angeles. With an extensive background within the jewelry industry, Fie has turned her passion for gold, diamonds and precious stones into her own eponymous line, Fie Isolde. The aesthetics are a mix of the ever so clean, delicate Scandinavian lines with natural precious stones and sculptured gold enhancing the raw, honest and effortless look. All of her pieces are handmade at her workshop in Downtown LA where she creates jobs for women from the LA Downtown Women’s Center.
After five years of working in the beauty industry, founder and CEO Zoe Brenneke saw a pattern of beauty brands overwhelming consumers with too many products, most of which were unnecessary or complicated. Arrive has set out to simplify what it means to be a clean beauty brand, demystifying formulas in an approachable way. The aim is for products to be as natural as possible, but the bigger focuses are safety, biocompatibility, and efficacy, carving out a truly new niche in the beauty space.
The brand also offers a unique shopping experience with a pre-curated offering of modern essentials that are always flattering, very intuitive, and easy to use. Arrive launched with three hero products: Skin Boost, Bronzer, and a coordinating Bronzer Brush. More cosmetic and body care products will be added to the line in the coming months. Arrive products is sold directly via Arrivehere.com.
Launched October 2019, YELLA Activewear is derived from a global phrase “come on, let’s get moving.” YELLA’s founder, Daniella Mizrahi, seeks out the most innovative luxe performance fabrics and specialty technical factories from around the globe. The edited co