Celebrity Beauty:

Celebrity Beauty: AdamRayOkay

Adam Martinez channels his alter ego, Rosa, in TikTok videos that indulge in bought over 10 million likes.


  • Adam Martinez, identified as @adamrayokay on TikTok, performed viral reputation for his make-up-wearing, depraved-mouthed alter ego, Rosa. The 20-year-feeble has racked up 1.2 million followers since first posting as Rosa in December 2019. 
  • Rosa’s videos indulge in even impressed creep off videos from other TikTokers desirous to win in on her antics. 
  • Martinez told Insider that he plans on resisting the rigidity to regularly post videos, focusing on “quality over amount.”
  • Whisper over with Insider’s homepage for added tales.

When Adam Martinez is now not always undoubtedly working at a name center in San Antonio, Texas, he’s remodeling into his alter ego, Rosa, on TikTok. Rosa, who wears huge lashes and rocks aggressively under-blended contour, has change into a TikTok celeb in under two months; Martinez has racked up 1.2 million followers since posting his first video as Rosa in December. 

The 20-year-feeble’s videos, which indulge in bought over 10 million likes, feature Rosa demonstrating her newbie beauty routine, mouthing off in college, and dishing on her dating life. 

The foundation for Rosa, Martinez says, is that underappreciated amusing person all people has in their lives. “Rosa is factual somebody that all people happens to know, whether or now not it be by college, by a pal, they factual all indulge in met somebody address her,” he told Insider. “So I thought, ‘why don’t I factual bring her assist and let her shine?'”

Rosa’s depraved-mouthed antics embody a shameless pursuit of YouTube reputation, misbehaving in school, and navigating drama at the side of her ex.

Martinez never anticipated Rosa to operate viral reputation. “I undoubtedly had my notifications on TikTok grew to alter into off after I posted the [first] video,” he said. He only thought to take a look at his TikTok when he noticed a unexpected spike in Instagram followers.

“I looked at my TikTok and used to be factual address, ‘right here’s crazy.’ It already had 30,000 views and 15,000 likes,” he recalled.

The enduring discover Martinez created requires plenty of make-up products. The lashes he aged in his long-established video indulge in been from an area boutique in San Antonio, but since Rosa’s performed viral reputation, he’s bought gifts from firms address Baddie B lashes and Missfab Magnificence lashes. Rosa’s stunning highlighter is from Jaclyn Cosmetics (“it be blinding,” Martinez says). And at last, Rosa’s dramatic contour is courtesy of Too Faced bronzer. 

Rosa’s videos indulge in even impressed spinoffs. TikToker Marlene Mendez, identified as @marlenedizzle to her 124,000 subscribers, began posting videos of herself responding to Rosa’s theatrics. Her assist-and-forth conversations with Rosa indulge in bought nearly 1 million likes since she began posting in January. 

Martinez never deliberate on the collaboration — he first saw a Marlene / Rosa mashup on Twitter — however the 2 indulge in change into guests. “All people factual cherished our connection. They factual felt address we already knew every other,” he said. “I reached out to her, we’re guests now, we textual recount material right here and there. We’re planning on meeting up.”

As for Martinez’s future plans, he intends to focal level on constructing the Rosa personality whereas warding off the rigidity to regularly plan recount material. “I’m gonna remove my time at the side of her,” he said. “Quality over amount. I maintain address I undoubtedly want to remove my time, win a factual video, and as soon as it be out, it does properly.”

Based on Martinez’s Instagram tales, a YouTube channel — and, per chance, Rosa merch — are on the means. “She’s poppin’,” he said, “so I’m factual gonna abet doing her and ogle where it takes me.”

Learn extra:

A 16-year-feeble make-up artist flawlessly transforms into Timothée Chalamet in a viral TikTok video

This 26-year-feeble truck driver can also change into the youngest member of Congress, and he’s using viral TikToks to spread his message

Kendall Jenner factual joined TikTok and won half of 1,000,000 followers in hours after one replicate post

Celebrity Beauty: Exclusive FREE Report: The Stories Slide Deck by Business Insider Intelligence


TikTok childhood

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