When the Warner Media-owned Turner/TNT networks offered a 5-hour golf stunt pitting golf and football superstars Tom Brady, Tiger Woods, Peyton Manning and Phil Mickelson in opposition to every various, all in the name of raising money for the health and welfare of these tormented by Covid-19, most predicted now not simplest a fun sports special would unfold, but possible diverse hard-earned money would be raised.
Of route, ‘The Match’ generated over $20 million for health care workers and the special itself, despite moist stipulations and reasonably uneventful match play (rather than for a viral-inducing birdie shot from Tom Brady on the eightth gap) broke all cable ratings, hovering to over 5.eight million viewers on reasonable, with a peak of 6.three million across TNT, TBS, TruTV and HLN.
Because the entertainment extensive prepares to begin its worthy-hyped streaming entry, HBO Max, executives at Warner Media and across Hollywood must be dreaming up various specials that might well pit known greats in opposition to every various, to succor enhance sleepy summertime viewing in the age of the pandemic.
Such low-cost fare isn’t simplest uncomplicated-to-carry out, but superstars across the sports, movie, tv and tune industries are imminently available and appear fully gay to produce (and elevate money for charity in the technique.)
In the late 1970’s and early 1980’s, the ABC network ran a series of very successful sports-themed smartly-known individual stunts entitled “The Fight of the Network Stars.” In most up-to-date years, re-boots of the franchise maintain been tried, but with out the verve or showmanship of the well-liked, and positively with none virus paralyzing many viewers from exploring various entertainment and stay-sports alternatives, at the side of merely playing the exterior.
The Turner networks demonstrate us that with the kindly smartly-known individual pairings, extensive audiences might well moreover be reached. Further, “The Match” gave the affect to moreover reassure American audiences that entertainment giants take care of Warner-Media will possible be depended on, if now not relied upon, to present entertaining swear, even with virus-introduced about, deeply restricted producing alternatives.
What will possible be the next derive but compelling, made-for-TV opponents: Steph Curry and Michael Jordan, playing H.O.R.S.E. in opposition to Kevin Durant and Magic Johnson? How about a tennis match, pitting Serena Williams in opposition to Rafael Nadal? Or celebrities take care of Tom Hanks and Julia Roberts might well scream who’s in actual fact simplest at ping pong… and even Taylor Swift and Kanye West will sooner or later bury the hatchet over a grueling Cornhole match?
The potentialities are unending.
Cable tv, whether scheduling and airing The Final Dance to amazing numbers on ESPN, or with this past weekend’s mountainous ‘The Match’ ratings across the Turner channels, proves all over all once more the gentle adage: necessity is the mum of invention.