With interest in the legacy of Michael Jordan at an all-time high, VICE TV recently launched its most contemporary VICE VERSA documentary centered across the enviornment phenomenon of Nike’s Air Jordan.
Produced by Break Em Motion images, the two-hour-long One Man and His Sneakers particular is an in-depth peep on the social, cultural and racial significance of Jordan’s collaboration. The movie highlights the visionary marketing approach that spawned Nike’s complicated multi-billion-greenback enterprise tied to the most prolific title in basketball historical past.
Thru a cinematic mix of archival footage and graphic animation, the documentary investigates the ’80s and ’90s hip-hop scene in a nostalgic peep at The US’s shaded love affair with user capitalism and star culture.
Chatting with of us that helped Jordan Imprint in actuality prefer off, One Man and His Sneakers uncovers the shaded aspect of greed and conflict round Air Jordan. Notable interviews come from Jordan’s broken-down agent David Falk, broken-down NBA commissioner David Stern, scout Sonny Vaccaro, fashioned designer Peter Moore, sports journalist Jemele Hill, Nike marketing and advertising and marketing executives, and journalists who reported firsthand on the so-known as sneaker crimes.
The investigative peep on the phenomenon culminates in a candid focus on with Dazie Williams, following the courtroom trial of the men who killed her son over a pair of Air Jordans.
Look the trailer for One Man and His Sneakers and just like the premiere Would per chance per chance 25 at eight p.m. on VICE TV.
In case you left out it, following the conclusion of The Last Dance ESPN launched the premiere of Game 6: The Movie.