HGTV’S SMASH HIT ‘CELEBRITY IOU’ IS THE HIGHEST RATED
FIRST-YEAR SERIES IN NETWORK HISTORY ACROSS MULTIPLE DEMOS
Contemporary York [May 27, 2020] HGTV’s rankings juggernaut, Huge name IOU, is the most effective-rated first-year sequence in community ancient past among P25-Fifty four, W25-Fifty four, M25-Fifty four, P2+ and households. It furthermore is the #three new unscripted long-established sequence in all of cable among P25-Fifty four and the #4 among W25-Fifty four to this level this year. For the length of its first season, which aired on Monday nights at 9 p.m. ET/PT, the sequence attracted more than 25.7 million total viewers. Hosted by the community’s current accurate estate and renovation consultants Drew and Jonathan Scott, who furthermore advantage as govt producers, Huge name IOU spotlighted lifestyles-changing renovations from Brad Pitt, Melissa McCarthy, Viola Davis, Michael Bublé, Rebel Wilson and Jeremy Renner. The 2d season of the sequence is tentatively slated to premiere in early 2021.
“Huge name IOU touched the hearts of thousands and thousands of fans with compelling, emotional tales at a time after we wanted good and upsetting converse,” said Jane Latman, president, HGTV. “Document-breaking rankings had been most good one ingredient of its success.”
With the addition of Huge name IOU to its programming roster, HGTV now holds 4 of the head 15 new unscripted sequence all the design in which thru all of cable for 2020 to-date with W25-Fifty four — more than any various community. Three extra new sequence — Excessive Makeover: Home Version, Flipping 101 w/ Tarek El Moussa and Unsellable Homes – produce the checklist
Season one of Huge name IOU delivered a 1.24 are residing plus three-day rating among P25-Fifty four, a A hundred thirty five p.c lengthen over year-in the past phases and a sixty six p.c take over the prior six-week time duration. Among W25-Fifty four, the sequence garnered a 1.sixty three L3 rating, a 133 p.c lengthen over year-in the past phases and Sixty five p.c take over the prior six-weeks.
Huge name IOU modified into once the #2 cable program among upscale W25-Fifty four and a high 5 cable program among P25-Fifty four, W25-Fifty four and upscale P25-Fifty four during its bustle on Monday evening. It garnered accurate L3 rankings among upscale audiences, turning in a 1.fifty three among upscale P25-Fifty four, a 1.ninety among upscale W25-Fifty four and a 1.18 among upscale M25-Fifty four. The sequence furthermore delivered a Zero.eighty 4 L3 rating among M25-Fifty four, a 141 p.c lengthen over year-in the past phases and a sixty six p.c take over the prior six weeks. To boot to, Huge name IOU garnered a 1.48 L3 rating among P2+ and a 2.88 family rating, a respective 162 p.c and A hundred forty five p.c lengthen over year in the past phases.
Huge name IOU furthermore delivered accurate viewer engagement on HGTV’s digital platforms. For the rationale that sequence premiered April thirteen on HGTV GO, Huge name IOU has been the #three most-watched showcase and the season premiere has been essentially the most-watched episode on the platform. To boot to, all six of the season’s episodes every delivered more than 1 million minutes watched in their first three days on HGTV GO. Moreover since the April thirteen premiere, Huge name IOU grew its social dispute all the design in which thru HGTV’s social platforms by more than 420 p.c, turning in more than 6.three million total video views all the design in which thru Fb, Instagram and Twitter. Digital pork up for the sequence has generated more than three.6 million web page views on HGTV.com, and HGTV.com/CelebrityIOU is basically the most visited showcase web page on the community’s spot since the sequence premiere. The showcase has been HGTV’s #1 most social sequence in the past year, and the Also can 18 season finale modified into once HGTV’s #1 most social episode in a year.
Huge name IOU is produced by Scott Brothers Entertainment.
ABOUT ‘CELEBRITY IOU’
Huge name IOU is a brand new blockbuster HGTV sequence the build Hollywood A-listers categorical their deep gratitude to the folk who have had a first-rate impact on their lives by shocking them with spacious, heartwarming house renovations that elevate all individuals to tears. The celebrity-studded, uplifting sequence aspects Drew and Jonathan Scott as they lend a hand every award-successful celeb with a sure renovation.
HGTV delivers households with relatable tales, celebrity accurate estate and renovation consultants and tremendous house transformations that inspire a passionate viewers. For anybody making an strive to secure inspiring and aspirational house and everyday life converse, HGTV is the sphere to be. HGTV offers: a high 10 cable community that is disbursed to more than 86 million U.S. households; a site, HGTV.com, a site, HGTV.com, that draws a median of 10.2 million of us every month; a social footprint of 21.2 million; HGTV Journal, a monthly newsletter that reaches more than 1,000,000 readers and abnormal collections of house-oriented merchandise thru the HGTV HOME(TM) consumer merchandise line. Viewers can modified into fans of HGTV and work along with various house enchancment enthusiasts thru Fb, Twitter, Pinterest and Instagram. HGTV is owned by Discovery, Inc., a worldwide leader in accurate lifestyles entertainment spanning 220 worldwide locations and territories, whose portfolio furthermore entails Discovery Channel, Meals Community, TLC, Investigation Discovery, Shuttle Channel, MotorTrend, Animal Planet, Science Channel, and the drawing end multi-platform JV with Chip and Joanna Gaines, Magnolia, to boot as OWN: Oprah Winfrey Community.