Celebrity Beauty: An Extremely Intricate Guide to Beauty YouTube’s Never-Ending Beef: Shane Dawson vs. Jeffree Star vs. James Charles vs. Tati Westbrook

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Celebrity Beauty: An Extremely Intricate Guide to Beauty YouTube’s Never-Ending Beef: Shane Dawson vs. Jeffree Star vs. James Charles vs. Tati Westbrook

Celebrity Beauty:

Celebrity Beauty: Illustration for article titled An Extremely Intricate Details to Elegance YouTubes Never-Ending Beef: Shane Dawson vs. Jeffree Star vs. James Charles vs. Tati Westbrook

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YouTube is an infernal cesspit that imbues folks who use its platform to extra their very have faith nascent celeb with an undue sense of energy and omitted accountability. It will not be any surprise, then, that the drama that unfolds between its stars, is petty, pointless, and terribly refined.

James Charles, Tati Westbrook, Jeffree Star, and Shane Dawson are all original YouTubers who enjoy made their map into the news cycle over the last year for infighting, antics, and feuds nice looking chaotic alliances which would be refined to follow. Maybe you’ve heard of them and to find not know who they are or why any individual would possibly perchance enjoy to care. Frankly, there’s no right cause to care, however being attentive to the internecine drama that follows YouTubers like a pesky bumblebee is a fun summer season reveal! Keeping word of what is or isn’t taking place with these folks is rather refined, however here’s the most modern.

This recordsdata, which is ever-altering and as fickle because the algorithm itself, will seemingly be updated so long as these folks proceed to combat in public and can web you up to speed on this nightmare we’ve now been covering for over a year.

The Major Solid of Characters

Tati Westbrook: YouTube beauty guru who served as James Charles’s mentor earlier than he grew to change into sister-properly-known.

G/O Media would possibly perchance web a commission

James Charles: one amongst the first boys on YouTube doing makeup who has oldschool that momentum to propel himself to substantial heights of niche reputation.

Jeffree Star: one other beauty guru who bought his commence on Myspace as a musician and early social media celeb, proprietor of his have faith makeup line, shit-stirrer, and racist.

Shane Dawson: a oldschool YouTuber identified largely for making a joke about dry-humping and ejaculating on his cat, who also made a five-fragment documentary sequence in protection of Jeffree Star.


April 22, 2019: James Charles posted an advert for Sugar Endure Hair vitamins on his Instagram Legend, which is problematic handiest since the corporate is a correct away competitor of Halo Elegance, which is Tati Westbrook’s diet company, inflicting her to design imprecise allusions about betrayal. Viewers speculated that she used to be relating to James—which, duh, she used to be!

April 23, 2019: James Charles responds with an unwieldy apology to Westbrook, citing concerns for his non-public security at Coachella—Sister James did the sponsored narrative because he known as on Sugar Endure Hair’s security factor to guard him and his company from crowds of fans.

Might maybe well additionally 10, 2019: “Bye Sister,” a Forty five-minute apology video, went up on Tati Westbrook’s YouTube channel. The video, which has since been deleted, lives on under. Within the video, which is simply too long, Westbrook accuses Charles of seducing straight men and wielding his “celeb” because the cause. She also calls Charles a “phony” and says that he’s “without complications offered.”

Charles posted a response vlog later that day, which has since been deleted from his channel however lives on in other locations. He makes a mealy-mouthed apology to Westbrook, however, in an famous misstep, never basically admits doing one thing frightful, which invalidates the apology!

Might maybe well additionally 12, 2019: The aftermath of this drama caused Charles’s subscriber count to plummet, whereas Westbrook’s ticked up, up, and away. For a snappy whereas one day of this heady duration, a livestream of Charles’s subscribers versus Westbrook’s made for riveting, supreme television. It is at this point in the courtroom cases that Jeffree Star made up our minds to enter the fray, despite having no dog in the combat excluding for his have faith recognition and insatiable need for drama, the latter of which keeps his cheekbones chiseled and fuels him. In a since-deleted tweet, Star corroborated Westbrook’s allegations and known as Charles “a hazard to society.” He also quote-tweeted (and once extra, deleted): “Why is your brother a predator? Why’d you basically deserve to switch motivate up to NYC? Exactly. Shut the fuck up,” when James’ 17-year-extinct brother supposedly subtweeted him.

Might maybe well additionally Thirteen, 2019: Tati Westbrook posted a present to Instagram explaining that she used to be not ready to film a response to Charles’ apology video, giving the YouTube world some compulsory respite. It has been deleted, like loads of the social media motivate-and-forth in this recordsdata. Shuffle figure.

Might maybe well additionally 14, 2019: Nikita Dragun, one other beauty influencer who’s not famous to this narrative however warrants inclusion on the opposite hand, tweeted screenshots of texts she bought from Charles at Coachella in an are attempting to ascertain that the cause he posted an advert for Sugar Endure Hair vitamins used to be because he used to be being attacked. Around the identical time, James Charles’ internet retailer, Sisters Attire, used to be taken down. It’s unclear by whom. That’s famous handiest as a result of who his distributor is… Jeffree Star.

Might maybe well additionally sixteen, 2019: Six days after her preliminary video, Tati Westbrook posted but one other 18-minute vlog titled “Why I Did It,” explaining why she selected to tumble her “Bye Sister” feature film and burden the surprise community. Excluding, unnecessary to claim, she doesn’t indubitably repeat one thing, she fair selection of says that she can’t web in contact with Charles and he or she needs her fans to leave him alone. (The video has since been deleted and re-uploaded.)

Might maybe well additionally 18, 2019: Within the extinguish, a video that hasn’t been stripped from its long-established dwelling! James Charles posted a Forty one-minute, 34-2d vlog titled the deliciously clickbait-y, “No More Lies.” He covers plenty in the arena television episode-length video, foundation with an apology to Westbrook and Star for bringing his non-public faults forward, or one thing. He also shrimp print what went down between him and Westbrook, even describing an incident in Seattle when he used to be “execrable” with a “straight” waiter (that man uploaded his have faith vlog and published he’s “bi-unheard of.”) He also shares texts from Star, in which the makeup magnate threatened him with other “victims,” main to James Charles revealing he went “to a arena so darkish, [that] I didn’t assume I was going to shut motivate motivate from [it].”

Might maybe well additionally 19, 2019: Esteem clockwork, Jeffree Star replied with his have faith 14-minute video (don’t ache, it used to be de-monetized, that’s how you realize he’s being extreme) titled “Never Doing This Again,” the set he the truth is stole the identical language James Charles oldschool (he, too, went to “a extremely darkish arena,”) and says that he’s accomplished with the drama and no doubt gained’t disclose any receipts, because he’s above that. Definite, man. It reads like a thinly-veiled are attempting to duvet his have faith ass, however that doesn’t appear to topic, because it works. The drama gets soundless for about a months.

September 24, 2019: Out of nowhere, Shane Dawson releases a trailer for his “2d documentary” sequence on Jeffree Star, “The Beautiful World of Jeffree Star.” Esteem any of Shane’s utter material, there’s nothing basically documentary-like relating to the sequence, because it follows… himself… as he releases a makeup assortment with Star. It’s a fair correct promo. The trailer is well-known because it teases some inclusion of the drama—Dawson is seen reacting to both Tati Westbrook and James Charles’s movies, and he looks overcome with emotion. When the sequence debuts in three formula in October and November, there’s no inclusion of Dramaggeddon 2.0. Followers are furious and at a loss for phrases—why tease it in the trailer if it wasn’t even going to be mentioned in the sequence?

November 10, 2019: Jeffree Star posts a 27-minute video, “What Shane Dawson DELETED From The Sequence.. Conspiracy Palette Tutorial,” fair earlier than the final video in Shane’s “documentary” sequence publishes. No topic the title, Star fails to mention James Charles and Tati Westbrook by title. He does, on the opposite hand, allude to the “drama,” and acknowledged he and Dawson had been mute planning on covering it in the sequence. After all, by the time the sequence end, they didn’t.

February three, 2020: Whereas the comfort of the arena waited for Tati Westbrook and James Charles to web motivate into the sport, Westbrook debuts some original Tati Elegance products, together with an $18 makeup applicator known as “the Blendiful,” which fans on-line criticize for being of heart-broken advantageous. Others salvage in thoughts it a “cash snatch,” and the most conspiratorial among us surprise if she released her fans on James Charles in an effort to drum up her subscriber count and at final, enjoy a tall-successful release. Who knows what the truth is? On Feb. three, she releases a video arguing that her product is factual and he or she’s made no money off it, so have faith that as you’re going to.

April 28, 2020: All beefs require reigniting to final over a year, and that’s Jeffree Star’s arena of skills. Whereas paying a dash to to the Mother’s Basement podcast, hosted by YouTuber demons FaZe Banks, Killer Keemstar, and Colossal, Star made up our minds to bring up the drama once extra. When requested about these sexual misconduct allegations in opposition to James Charles that he teased final year, Star acknowledged, “Any individual told us about a things and we trusted that individual’s belief after which one other individual acknowledged some things that used to be company with that man and it indubitably happy us that he used to be a predator. At the end of the day, I’m not going to out a victim of James Charles.” He also says that Westbrook would possibly perchance enjoy to’ve never uploaded the “Bye Sister” video in the first arena, and that James Charles seems to assume he and Shane Dawson orchestrated Dramaggeddon 2.0 to bring him down. “We’re our have faith superstars,” he acknowledged of himself and Dawson. “Why would we ever are seeking to bring any individual down? We don’t give a fuck.” So noteworthy for a man who only about a months prior acknowledged he used to be down with this, huh?

June 10, 2020: Elegance YouTuber Kameron Lester posted a 27-minute IGTV video explaining that whereas working with Jeffree Star, he felt like he used to be “the token Dim child,” and that “I felt like he used to be making an are attempting to ship a message by some potential that I was replaceable as a Dim boy.” He also claimed to were fired from working on Shane Dawson’s Jeffree Star YouTube sequence because he heard Dawson shit-speaking James Charles—which he found to be valuable since the fellow is seen because the social media platform’s truth-teller, and being rude will not be his public persona. Lester also acknowledged that Star and Dawson knew about Westbrook’s “Bye Sister” video long earlier than she posted it, that formula about a things: 1.) Shane Dawson’s public report as an fair man is maybe bullshit, 2.) Maybe there’s some truth to the root that Shane Dawson and Jeffree Star orchestrated the video—or no lower than, that they happy Tati to head forward with the video.

June 21, 2020: Dawson, now a apparently guilty player in Dramaggeddon 2.0, unleashed a series of frustrated Tweets (which he—and order it with me now—deleted.) They had been messages like, “The surprise gurus who are ALWAYS inflamed about scandals are ALL THE F*UCKING SAME… They are all attention-seeking sport playing egocentric narcissistic vengeful two-confronted ticking time bombs ready to explode. And I’m OVER it.” He also admitted to colorful Westbrook used to be going to release the video (however denied any involvement in its creation) and acknowledged this of James Charles: “Accomplish I salvage he used to be a younger egocentric energy-hungry guru who compulsory to be served a nick of humble pie the dimensions of the f*cking Empire Voice Constructing? YES.” Once extra, the catch never forgets:

June 23, 2020: In a deleted comment on but one other YouTuber’s video, Samantha Ravndahl’s 23-minute “the complete beauty community isn’t toxic, it’s most likely you’ll perchance perchance perchance very properly be lol,” CassieeMUA, a beauty YouTuber, claimed that James Charles requested Shane to have faith away any mention of the Tati “Bye Sister” drama because “it will reopen wounds that he used to be mute making an are attempting to heal from,” and Dawson unnoticed his plea and included it anyway. Once extra, he used to be starting to search a bit suspicious.

June 26, 2020: Inspired by Jenna Marbles, one other YouTuber who fair not too long ago announced her departure from the platform after her past racist and sexist jokes resurfaced, Dawson posted his have faith de-monetized, 20-minute clip titled, “Taking Accountability.” For the most fragment, he centered on multiple mentions of pedophilia and bits accomplished in blackface in his channel’s historical past, however he also took a breath to speak regret for his June 21 present, announcing it used to be supposed to be “amusing,” and that he regrets all of it, particularly the “humble pie” language oldschool in opposition to James Charles.

June 30, 2020: Whereas Shane inevitably brainstorms with Jeffree on the estimable formula to paint himself a martyr in all of this (or so we predict that would be his near—he’s supposedly adored on the platform, how else would he play it?), Tati Westbrook re-entered the chat. In an extremely juicy Forty minute vlog titled “BREAKING MY SILENCE…” the guru made a handful of accusations about Dramaggeddon 2.0, particularly that she made her “BYE SISTER” video after being “gaslit” by Shane and Jeffree. She acknowledged that whereas she had been disquieted about what she perceived to be James Charles’s “rising sense of entitlement,” in the months main up to the video, and used to be sent over the edge by accusations the pair introduced forth—most damningly that Shane and Jeffree had evidence of Charles’s “victims,” which included minors. Within the weeks earlier than the video, Westbrook says she spent time with Shane and Jeffree, both of whom spoke in heart-broken health of Charles, main her to change into “manipulated and weaponized,” by them.

The accusations multiply from there. Tati acknowledged she used to be disquieted James Charles would wound himself the day she posted the video, and Shane assured her that because James is a narcissist, he would never attain that. She also acknowledged the final time she spoke to Shane and Jeffree used to be fair earlier than Jeffree released his apology video in Might maybe well additionally 2019. She told them not to embody any of the James Charles drama in the sequence, and Shane acknowledged it will handiest design up one episode. (After all, it used to be gash out altogether. Nonetheless… why?) At the end of the video, Tati theorizes that competitors between her and James Charles used to be created for enterprise—to web them out of the kind for the release of Jeffree and Shane’s collaborative Conspiracy sight shadow palette. She finds she has moved twice since the incident, fearing for her life, and has attorneys interested.

Within the video, Westbrook also issued an apology to YouTuber Jackie Aina for ignoring Star’s ongoing racism over the years. Aina has been calling out Star for his alleged racism since 2017, refusing to feature his products on her channel, which reaches three.forty seven million subscribers.

“In early Might maybe well additionally when Jeffree went on a podcast and denied accountability for his involvement and positioned blamed on me, it used to be both cowardly and defamatory. Final week, when Shane issued his statements about his involvement in all of this, I also perceived them as cowardly and defamatory,” she says shut to the end of the video. “As for every person else interested, who did one thing underhanded or defamatory over the final year, I’m mute properly internal the statute of limitations to bring a civil action to hunt for recovery for my damages. Ought to mute I proceed with this design of action, my attorneys will seemingly be deposing all witnesses who enjoy knowledge relating to the truth of what took arena here… I fair need my life motivate.”

On the identical day, Shane Dawson hopped on Instagram Dwell to dawdle his response to the video, accusing Tati Westbrook of fraudulent crying (what’s extra YouTube than about a alligator tears?) and lying. Within the background, his fiancé Ryland Adams can even be heard instructing him to brand off. That’s substantial recommendation for every person:

Adams also posted on Twitter in toughen of Dawson:

July 2, 2020: Jackie Aina announced on Twitter that she would now not be working with Morphe, most seemingly since the emblem mute shares Star’s cosmetics.

July three, 2020: James Charles’ fans expected him to retort in his have faith video this week, however as an different, he told them he used to be taking “some time.”


Is this the end of Dramaggedon 2.o? After all not. And as such, we can proceed to change t

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