Whether or now not or now not you’ve heard of Scott Barnes for my piece, you’ve for sure—for sure—bump into his work.
As one amongst the most relied on ruin-up artists within the alternate, Barnes has spent the most helpful phase of thirty years creating iconic elegance looks for one of the arena’s most proficient and shapely girls folk, including Beyoncé, Christina Aguilera, Gwen Stefani, Penelope Cruz, Vanessa Williams, and Cindy Crawford.
And if that wasn’t ample, he’s furthermore credited as the one that gave J Lo her almost-synonymous ‘Glow’, now not handiest bringing monochromatic elegance and contouring (our era’s greatest elegance inclinations) to the lots, however elevating girls folk of coloration as items of world elegance standards in a white-washed alternate.
“I never had the function to develop into a make-up artist,” Barnes admits. “I moved to Contemporary York in 1984, chasing my dream of changing into a lovely arts painter.”
Whereas attending Parsons College of Map, he began helping on vogue shoots and fell in esteem with the ambiance. “I had any person say me that I must nonetheless are trying make-up and, at the time, I notion they had been nuts, however the more I regarded as it, the more intrigued I turned, so I made a decision to spend a stare upon it.
“Low and survey I was HORRIBLE at it,” he exclaims. “But I’m incapable backing down from a hiss, so I turned sure to develop into the most helpful make-up artist I’ll perhaps perhaps furthermore be ready to be.”
Fortunately, Barnes’ work stood out. Whereas grunge used to be the move-to elegance pattern within the leisurely 90s and early 2000s, Barnes most trendy to work with light. “I was working with loads of A-Checklist celebrities—Julianne Moore, Gwyneth Paltrow, and more—utilizing this glowy, monochromatic palette. It used to be getting me seen, getting me booked, and it used to be turning into my signature.”
When Barnes met Jennifer Lopez in early 2000 and utilized his signature methodology to her—actual as her occupation used to be starting up to skyrocket—it rapidly turned the most well-most trendy gaze of the era.
“I mediate the greatest component you possible can save is ‘prevent’. Maintain what you’re staunch at. And as an artist, I mediate you possible can handiest hope you’re known and well-known for that.
“I even must be honest—it wasn’t until possible the final four years that I essentially began to spend ownership of, somewhat frankly, the methods I revolutionized the alternate, be it mink lashes, below painting, contouring, or shapely glowy bodies.”
The first of what would eventually develop into a broad number of retail products began, twenty years within the past, with Body Bling—a shiny body lotion aged to succor his celebrities possibilities gaze relish they had been ‘glowing from within’ on the crimson carpet. The next, mink lashes, had been every invented and popularized by Lopez’s examine the 2001 Oscars. And each are actual as fashionable, if now not more so, this day.
“My inner most philosophy has consistently been ‘keep your head down and save your handiest work’, so it felt considerably low to essentially snarl those as mine and promote myself,” he says, “however so many people had began to spend credit rating for what I had performed. After a 28-twelve months occupation, I desired to sit down within the success of what I’ve labored so disturbing to save.”
Though he used to be making the products in his kitchen at the time, Barnes began to wonder if there used to be a gap available within the market his creations would possibly perhaps perhaps well absorb.
“I knew that I had the imaginative and prescient and details to bring girls folk one thing on a stage they hadn’t previously been ready to win. I realize skin, and with my gorgeous arts background, I essentially realize coloration and tone. I realize that beige can’t actual be a beige. It be vital to absorb its warmth and depth and how that would possibly perhaps gaze on loads of of us of all skin tones and ages.”
After years of labor, Scott Barnes Cosmetics used to be ready to launch a paunchy 100 thirty-SKU line by April 2004…handiest now not how somebody anticipated.
“Folks notion I was loopy to launch a luxurious imprint on QVC. To them, that used to be a location the place you end up, now not the place you delivery off. But I had a decided imaginative and prescient.”
Barnes knew QVC wouldn’t handiest win him inner three million homes in a single 2nd, however give him the time luxurious lines most continuously must demonstrate why his products had been price the investment.
With a one-hour time slot to advertise a 21-piece collection, QVC opted for a $four hundred,000 wholesale say, which Barnes supplied within the critical fifteen minutes he used to be on air. At final, they had to close the section down Forty two minutes into his time slot on chronicle of they had already performed $1 million, racking up $800,000 in back orders.
Quickly after, Scott Barnes Cosmetics turned one amongst the head three promoting brands in major malls.
“It’s droll although. In 2004, I notion that used to be the long flee. And stare upon the place we are now. The long flee is altering yet again, and so is my imaginative and prescient.”
Though the recession stunted alternate development, Barnes persisted to work at the side of his megastar comrades, creating elegance looks and products that would pay off later down the line.
“There’s in actuality so many favourites—I will’t even open to enable you to clutch,” he says. “Jennifer and the Substantial Bowl, Celine Dion and her Deadpool video, Beyoncé’s ‘Take a look at On It’ song video and it winning Easiest R&B Video at the MTV Video Song Awards.
“Gwen Stefani and the ‘It’s My Lifestyles’ song video, Christina Aguilera and her ‘Let There Be Fancy’—it used to be stress-free getting to be in that video and dance alongside with her. Having the out of the ordinary Vanessa Williams sit for my e book used to be furthermore a inner most accepted.”
By 2019, Barnes used to be ready for a low-key relaunch, releasing a little collection of legit make-up brushes in April, followed by 5 unusual coloration palettes in November—four of which supplied out nearly straight.
“We’re essentially provocative in direction of a digital world, so until your alternate is able to move surfing, you’re going to own a controversy. That’s a route I’ve been on the lookout for to move in since early 2019.
“We’ve been step by step hiking with healthy alternate ever since and are spot to launch over 100 SKUs by twelve months’s end.”
No topic COVID’s own an affect on on the world economy, Scott Barnes Cosmetics has now not handiest been ready to retain of us employed eventually of the pandemic, however invent unusual jobs.
“We aren’t a bunch of a million, however we are a stable group, and I fancy and price that more than one thing. There’s no feeling on this planet as staunch as working so disturbing to your product, releasing it into the arena, and getting the solutions that it improves of us’s lives and brings them happiness.”
In opposition to all expectations, the imprint has made ove