Celebrity Travel: Royal Caribbean updates its name to modernize corporate identity – Fox Business

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Celebrity Travel: Royal Caribbean updates its name to modernize corporate identity – Fox Business

Celebrity Travel:

Royal Caribbean Cruises, facing extreme headwinds for the reason that advent of the coronavirus pandemic, has formally changed its company title. The be conscious cruises is long previous from its moniker and it’s going to now lag by Royal Caribbean Neighborhood.

ROYAL CARIBBEAN REVAMPS SAFETY DRILL

The switch used to be quietly made earlier this month as reported by dart industry watcher The Aspects Man, with the Miami-primarily based leisure company making the trade superior on Thursday.

“The title is extra positive, extra energizing and extra in kind,” Royal Caribbean Neighborhood’s Chairman and CEO Richard Fain said in a observation. “It is additionally extra descriptive—Royal Caribbean Neighborhood sounds esteem a dad or mum company title.”

CARNIVAL, ROYAL CARIBBEAN, AND NORWEGIAN CRUISE LINE HAVE 1 BIG POTENTIAL BLOCKADE

The corporate does boast several brands: Celebrity Cruises, Azamara and Silversea. It additionally is a 50 % proprietor of a joint mission that operates TUI Cruises and Hapag-Lloyd Cruises.

Ticker Safety Final Exchange Exchange %
RCL ROYAL CARIBBEAN CRUISES forty eight.37 -1.ninety three -three.84%

But no matter the title of the cruise line, all are suffering for the reason that Companies and products for Disease Protect a watch on attach a sailing ban on all dapper cruise ships in March. Earlier this month the ban used to be prolonged except descend. On Wednesday, rival Norwegian Cruise Lines launched it used to be canceling all of its voyages by map of Oct. 31.

For Royal Caribbean and its Sixty three ship rapidly, it has been rough seas even supposing the boats are docked in port. The corporate’s stock is down better than sixty two % yr-to-date. When it reported first-quarter earnings in Would possibly perhaps perhaps it had a loss of $1.four billion.

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