Final Up in the past : Aug 05, 2020 02:forty 4 PM IST | Source: Moneycontrol.com
Celebrity Fashion: The acquisition comes as Myntra appears to be like to be to enjoy bigger to world markets
Myntra Fashions has reportedly bought a 100% stake in Deepika Padukone’s ‘All About You’ for an unspecified amount, in what’s one amongst a spate of latest megastar trace provides.
Established in 2015 with Padukone and Myntra keeping 50 p.c stake each and every, All About You has since change into a main ladies’s set up on trace on the platform.
“Over time, now we enjoy successfully managed to plot a trace that resonates with the stylish Indian lady and as half of the next portion of grunt, Myntra has now bought plump stake in the emblem,” Myntra Head Manohar Kamath advised the Industry Celebrated.
The acquisition comes as Myntra appears to be like to be to enjoy bigger to world markets – fair now no longer too prolonged in the past foraying into the Center East. The firm plans to popularise the emblem by making it accessible to “unexplored markets in India,” the chronicle acknowledged.
Padukone referred to as the partnership “creatively gratifying” including: “I desire the emblem and the team critical success.”
The collaboration with Padukone used to be one of many megastar trace partnerships by the firm, which also co-owns Hrithik Roshan’s HRX and Saif Ali Khan’s Home of Pataudi. Each and every are jointly owned by Myntra, Exceed Leisure and the respective celebrities.
First Revealed on Aug 5, 2020 02:forty 4 pm