Celebrity Fitness: From music to fitness, these entrepreneurs took their businesses online during lockdown

Celebrity Fitness: From music to fitness, these entrepreneurs took their businesses online during lockdown

Celebrity Fitness:

These three talented mavens took their work online everywhere in the COVID lockdown even when it intended unlearning, relearning, and starting afresh.


Her personality leaves a lasting impact on you – Priya Malik is poetry in motion. The 33-365 days-feeble actor, poet and model started her profession stagger as a high-college instructor in Australia, who shot to standing after participating essentially trace Wide Brother Australia. It changed into adopted by Bigg Boss in India, which gave the Dehradun-born lady a likelihood to be lend a hand dwelling in her nation.

Celebrity Fitness: Reinvention - Priya Malik 2

“I changed into yearning to return lend a hand to India since long,” she says. She admits that whereas actuality TV stars are stereotyped and it’s no longer an supreme blueprint for a performing artist to originate her debut in the leisure switch, the trace did give her a resplendent fan following and a financial footing to self-discipline up atrocious in Mumbai.

A poet for the explanation that age of 12, Priya had participated in standup comedy gigs and poetry readings at a spread of events in Australia since 2014 when she received her first Australian Poetry slam heat for her work When he suggested me, he doesn’t adore me anymore.

This recognition acted as an impetus for her to pursue spoken-phrase performances in India too. Even whereas taking up TV shows, modelling and acting assignments, Priya did no longer quit on her poetry. In the previous few years, she has put spoken phrase on the centre-stage of performing arts events all over India. “I receive my life creatively more fine in India,” she says.

Celebrity Fitness: Reinvention - Priya Malik 3

Her hands the effect paunchy when India went into lockdown. “On the origin, I changed into relieved at getting a likelihood to sluggish down. Just a few of my events and shoots purchased postponed. Nonetheless, as time glided by, I realised the impact would final longer than anticipated, and it began to inconvenience me.”

Two months into the lockdown, performing artists started doing online performances on Zoom, selling tickets on E book My Demonstrate. Acceptable just a few days earlier than the lockdown, Priya had conducted a internet-based workshop on poetry, which had provided out. That workshop changed into the atrocious for her contemporary commence.

She learnt how Zoom works, put collectively her modules, and conducted her first Priya Ki Pathshaala workshop in Could maybe perchance also 2020. “I opinion it will maybe perchance perchance be well-known to feel connected with students, but I mutter my ardour helped me overcome that awkwardness. I definite to no longer inconvenience about making it supreme; my predominant scenario changed into maintaining it valid, and I allowed them to provide the same. My cat jumped at me all over one in all the events, and all of us inviting laughed it out.”

Celebrity Fitness: Reinventon - Priya ki Pathshaala

Shortly, Priya changed into happy with the routine. Priya Ki Pathshaala is a two-day, six-hour workshop that charges Rs 999 per person, and can accommodate about 50 people. “In one blueprint, COVID has taken the sphere apart, but digitally, it has also brought us collectively,” says Priya. “People in my workshop are poetry enthusiasts from everywhere in the sphere – from Kerala to Kashmir and Canada to Dubai and Germany. It has been unparalleled so as to place with an target market I doubtlessly wouldn’t had been in a inform to place with in non-COVID times.”

After having successfully conducted a lot of workshops in the previous two months, Priya – who also collaborates with other poets – intends to make a choice them going put up-lockdown.


At 45, Shalini Bhargava is a powerhouse of vitality. For 21 years, this fitness coach, nutrition expert and entrepreneur has been working JG’s fitness centre in Santacruz, Mumbai. In the previous few years, they expanded from a community exercise centre to a inform of the art health club, Pilates facility, and a rehabilitation centre.

Celebrity Fitness: JG's Shalini Bhargava eshe

Her office went accrued and empty with the lockdown; the booming fitness switch is one in all the worst hit. Shalini, whose husband is a doctor, understood that the COVID scenario would no longer stop any time shortly. The mom of two – her 25-365 days-feeble son is a enormous title nutritionist and 22-365 days-feeble daughter is a law student – at the moment determined to capture JG’s online. After a spread of hits and misses for two weeks, JG’s crew changed into in a roundabout blueprint ready with their online plan.

Main by example, Shalini changed into the predominant of her trainers to delivery classes. She explains, “The utilization of the Zoom app and Instagram live characteristic, I perambulate live at a self-discipline time on each day basis for roughly forty minutes. Any particular person of any age community can note the category from dwelling.”

Thousands of fitness movies are readily available on the internet for free, but having a live coach-led session has its private advantages. Shalini needed to be definite that that she did no longer lose the non-public touch alongside with her customers even when she changed into online. JG’s livestream fitness classes, which will be pre-booked, take in handiest a tiny option of people. In these classes, Shalini personally watches over and corrects postures.

Celebrity Fitness: JG's Shalini Bhargava eshe 2

JG’s also portion pre-recorded online classes with instructions for people to make their routine at dwelling without a instruments. These tutorials embody a enormous fluctuate of physical coaching adore strength-coaching exercises, mat Pilates, cardio Pilates, masala bhangra, bootcamp exercises and yoga.

Shalini says, “Our classes will not be any longer going to handiest bag you sweating thus boosting your fitness degree but will also enhance your mental health all over these anxious times.”

All these efforts private no longer handiest helped JG’s fitness centre protect its clientele but has also helped the emblem invent a sturdy title for itself on the digital platform. Roughly 60 of us be a part of in each and every session on each day basis, many from outdoor Mumbai.

Celebrity Fitness: JG's Shalini Bhargava eshe 3

As the city is in an unlock share, Shalini is hopeful that she shall be in a inform to commence doorways of her centre by mid-August. “This can no longer be easy,” she admits. “To observe physical distancing, there shall be reach booking of the classes, and we received’t take in more than 10 of us in a session. Sanitisation norms comparable to temperature checking will change into share of our operations. This is the contemporary customary.”


A ragged banker who consistently wished to delivery her private switch, Tanuja Gomes married real into a family that runs Furtado, a designate that’s successfully-identified for its musical instruments. From right here started Tanuja’s private musical stagger. In 2011, alongside alongside with her buddy Dharini Upadhayay, Tanuja launched Furtado College of Song (FSM). They opened song centres, developed song curriculum for K-12 colleges, partnered with them to behavior classes, and likewise give deepest song tuitions to their very private self-discipline of clientele.

Daughter of a Gujarati mom and a Sindhi father, switch is in Tanuja’s blood, she jokes. Born and raised in Mumbai, Tanuja started doing summer jobs when she changed into inviting 16 years feeble. She believes, “It’s fundamental to by no procedure restrict your needs, and labor is crucial for fine them.”

Celebrity Fitness: Tanuja Gomes Furtado eshe

The lockdown in March 2020 had something varied in retailer for Tanuja and FSM. There changed into engagement with the present clients, but something contemporary came about as successfully. With the pandemic increasing fright and other negative feelings amongst of us, the mark of song and song education changed into enhanced as of us wished a inventive outlet to vent themselves.

The FSM crew went ahead to realign their priorities to be relevant in these times. In April, they partnered with sixty three colleges and started conducting online song classes for them. The response changed into overwhelming. By then, colleges were going thru an helpful transition course of and were knowing how they’ll additionally simply self-discipline up online education.

And so, the crew took a step extra and launched Furtado’s online project called FSM Buddy. She says, “We private had the steepest discovering out curve in the previous three months. We had been in a inform to carry moments of enjoyment, calmness and other obvious feelings that outcome from song education to over 20,000 students.”

FSM Buddy conducts live educating classes covering song, drama, languages, dance and life skills. Grand opinion has long previous into curating each and every course, educators had been hand-picked, and the classes might perchance additionally simply additionally be taken on the consolation of the learner. Tanuja believes the performing arts might perchance additionally simply additionally be taught online too. “We can private to search out ways to enable performance alternatives for all our inexperienced persons whether or no longer things perambulate lend a hand to customary in the procedure future,” she says.

Celebrity Fitness: Reinvention - Tanuja Gomes 2

FSM Buddy is gaining momentum no longer handiest in India but in another nation too. Out of each and every hundred enquires on the platform, about 25 are from outdoor India. Tanuja believes that in the hot times, the attitudes of the learner, the instructor and even the mother or father private changed. “Earlier than this lockdown, each and every time we tried online coaching, the inexperienced persons and the lecturers both expressed apprehension,” she shares. “As of late our academics issue that they receive students above the age of 12 blueprint more engaged and centered thru the internet medium than in person.”

Comparing her scenario with the one confronted by online grocery e-stores that private managed to exchange clients’ browsing habits over time, Tanuja explains, “Personally, many clients will proceed to learn online because it will maybe perchance perchance be more convenient for them and enable access to academics from many locations. As an organisation, we are in a position to proceed with our reach real thru the sphere.”

First printed in eShe journal

Read More


Please enter your comment!
Please enter your name here