Celebrity Culture: Inside MTV’s Surreal Attempt to Still Make the VMAs Happen

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Celebrity Culture: Inside MTV’s Surreal Attempt to Still Make the VMAs Happen

Celebrity Culture:

Last night MTV aired the 2020 model of the VMAs, the first issue of its calibre to be filmed and broadcast for the interval of a world pandemic.

This 300 and sixty five days’s match – hosted by Keke Palmer – was filmed in opposition to a green conceal of New York Metropolis frozen in a image of its old vogue hustle-and-bustle self. The evident lack of a are living target audience underpinned a dystopian precedent, offset by the Dark Eyed Peas performing 2009 hit “I Gotta Feeling” (sans Fergie), which did its handiest to defend spirits high with residual pop nostalgia.

The VMAs’ layout was updated to assume the affirm of our times with contemporary categories equivalent to “Very most realistic Quarantine Efficiency” and “Very most realistic Music Video from House” being added and awarded to CNCO and Justin Bieber respectively.

The ceremony was dedicated to the memory of Chadwick Boseman who obtained an award for “Very most realistic Hero” at the MTV Movie Awards in 2018, and in flip handed it on to IRL hero James Shaw Jr who saved lives that 300 and sixty five days by disarming a gunman at a Waffle House in Tennessee.

By advantage of being an awards issue hinged around music videos, the VMAS are a cornerstone of the MTV universe and a veritable hub of agenda-environment are living performances and popular culture moments that restful reverberate at the moment time, be it the Madonna and Britney kiss or the ancient Kanye and Taylor crimson meat.

This 300 and sixty five days’s VMAs were comparatively freed from controversy with Lady Gaga taking home 5 awards and about horny as many outfit and conceal adjustments as nicely. Other distinguished winners included Megan Thee Stallion for Very most realistic Hip Hop Video who well-liked the award simply about, marking the artist’s first public appearance since news of her shooting, in the intervening time BTS cleaned up, taking home every award they were nominated for in conjunction with Very most realistic Crew, Very most realistic Okay-pop, Very most realistic Pop and Very most realistic Choreography.

In pre-Covid times, an match equivalent to the VMAS would give us a total lot of principal individual appears to trot wanting at. Nevertheless, below most recent instances the gash of principal individual style was restricted to performers and hosts.

Nevertheless, here’s a sign at the “crimson carpet” principal individual vogue moments in the Covid-19 generation – ostensibly pre-shot at diverse a long way away locations many days sooner than airing, which is horny as unfamiliar because it sounds.

Maluma

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Getty Footage / Jeff Kravitz/MTV VMAs 2020

Maluma performed his single “Hawaii” to a micro-target audience organized in socially-distanced Toyotas. The singer brought some optimistic aptitude to the occasion in a personalized-made swimsuit by Balmain in highlighter yellow.

Miley Cyrus

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Getty Footage / Vijat Mohindra/MTV VMAs 2020

Miley Cyrus inaugurated her contemporary She is Miley Cyrus generation in a sheer gloved costume from Mugler’s Drop 2020 series.

Bella Hadid

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Getty Footage / Jeff Kravitz/MTV VMAs 2020

Bella Hadid wore a fraction from Albanian style designer Nensi Dojaka’s FW20 series. The supermodel looked bask in the mid-’00s incarnate with an up-assemble coiffure, crude cat-survey liner, and steeply inclined brows.

Machine Gun Kelly

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Getty Footage / Rich Fury/MTV VMAs 2020

MGK donned a purple sleeveless turtleneck, costume pants, and creepers all from Berluti and accessorized with an insouciant blazer-over-the-shoulder and decadent pearl necklace.

Lady Gaga

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Getty Footage / KEVIN WINTER/MTV VMAS 2020GETTY IMAGES

Lady Gaga gave us glamor, future, and style Mothman in a silver costume and cape from Pierpaolo Piccioli’s couture line for Valentino.

DaBaby

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Getty Footage / Kevin Winter/MTV VMAs 2020

DaBaby performed “PEEPHOLE”, “Blind,” and “Rockstar” in pieces from Dolce & Gabbana, BAPE, and Supreme. Colorway inspired by Wario.

The Weeknd

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Getty Footage / Kevin Mazur/MTV VMAs 2020

The Weeknd dedicated to the bit with a repetition of his ’80s-inspired outfit from the “Blinding Lights” video – which therefore noticed the singer steal home an award for Very most realistic Video of the Year – in conjunction with Very most realistic R&B.

Jaden Smith

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Getty Footage / Rich Fury/MTV VMAs 2020

Jaden Smith persevered with a pastel coloration epic as viewed on the duvet art from his contemporary album CTV3, which he paired with a recent colorway of his New Steadiness Imaginative and prescient Racer and a pearl necklace.

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