How To Get Real Followers On Instagram – You can add a pull up link to your Instagram stories and direct people to a shopping page once you reach 10,000 followers. But how do you get even 10,000 followers?
As a new brand just starting their Instagram account, the process can be exhausting. You need real followers to care and engage with your brand. Fake followers may boost your numbers, but they won’t help your Instagram strategy in any way.
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Before starting an Instagram page, especially for your business, it is very important to decide on the aesthetics of your channel. A few things to address before you get started:
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Once you have a good idea of the aesthetic, you need to come up with a username for your account. For a business account, the username must be your business name. Instagram has over 1 billion active user accounts, so you may not get the username you want all at once.
Here comes the hard part! You should try different additions or numbers to your username and pray it works. For example, the name of our business. The preferred Instagram username should be @, but if not available then different combinations we can try are: @sg (as we are based in Singapore), @20XX or @sg20XX (depending on the year of launch) and soon.
Remember: Instagram username is limited to 30 characters and must contain only letters, numbers, periods and underscores. You cannot use emoticons or other characters in your username!
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After you have your username sorted, the next important thing is your profile picture. It is recommended that you use your business logo for your profile picture. If you don’t have one, you can design a simple one yourself using software like Canva, Adobe Illustrator, Adobe Photoshop, etc. If you want a more complex logo, you can hire a graphic designer or freelancer to do it for you.
If you’ve seen these two Instagram profiles, the later profile picture is clearer, easier to understand and more relevant to the brand.
Before you start posting on your account, you should decide how many posts you’re going to post each week and on which days of the week, and you should probably stick to that routine until you start posting regularly. It’s okay to post outside of the schedule on special occasions like festivals, celebrations, influencer collaborations, etc., but otherwise, stick to the schedule.
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Fresh content: Make sure the content is fresh and not repetitive. Sometimes it happens that your business only sells one or maybe a few products and you may not have a lot of content to publish. This is where creativity comes in! How can you present the same product in a new context each time? Yes, it’s not easy, but it’s not impossible either. Some tactics that can be useful are: placing the product in different backgrounds, showing different uses of your product, taking pictures of the product from different angles, etc. you!
Quality over quantity: Publishing 5 posts with quality content and design is better than 50 posts with crappy design and irrelevant content. It is recommended that you post daily for Instagram’s algorithm to grow your account, but if you think you have enough content to only post two or three times a week, then go for it.
Make sure you respond to all comments and direct messages (DMs). Engaging with your followers plays a very important role in maintaining and growing your game on Instagram.
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But the fun doesn’t stop there! It’s important to find and follow accounts that compliment your business and your competitors. You can comment on their posts and attract their followers to your page. By doing this, you will get higher ranking for good engagement as well as new followers.
Your Instagram bio is the first piece of information people see when they visit your account, so it’s very important to decide how much and what kind of information to display on it.
If you are a business owner, the first line of your resume should be about your products or services. Ask yourself! What problems does your business solve?
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For example, if you are a product photographer, your first line should be something like “Professional photography to create a stunning brand identity.” It’s simple and accurate. You can always take a more creative turn with your text, like using rhyming sentences, etc. Make sure you use the right emoticons to make it more interesting.
The second line should be about any social proof you can use to establish your credibility – What have you achieved? What awards have you won? For , the second line in the bio is “official partners of Shoppe and Lazada”, which clearly gives proof of trust, especially to those in the Southeast Asian e-commerce industry.
Have a call to action. What do you want them to do? Do you want to be followed? Do you want them to buy your products and services? Trust me! People don’t know what they want and what to do. Give them the instructions you want them to follow.
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And to top it all off, add the URL to your bio. But which URL is most appropriate since you can only upload one? If you are a business with a website, linking to your online store is the best option. If you blog, then you can link to your blog page, etc. Since more than 85% of Instagram users are on their mobile phone, you need to make sure that your website is most mobile-friendly in terms of display and usability. Make your icons and visuals big and clear to grab immediate attention.
While 30 may sound like a lot, it’s a huge opportunity and shouldn’t be ignored. But using every unwanted keyword is just as good as not using it at all. The most important hashtag is the one that is your business name, for example if the business name is the first hashtag should be #. You can create multiple hashtags for your business name.
It is important to use popular hashtags related to your business. You can do your own research or get suggestions from your competitors or influencers in the same industry.
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Start your search with a keyword and generate more ideas based on that. For example, a keyword could be “e-commerce” or “e-commerce enabler”. Once you have a list, search for each hashtag and check its popularity and ranking. After doing this, you will have a list of keywords suitable for your business.
Remember: you don’t need to use the same hashtags over and over, and you shouldn’t. Update your hashtag list based on new trends and changes.
Instagram has many tools like Instagram stories, IGTV, Live and reels that can help you attract followers and other users. Sometimes these tools are more effective than regular messages. Instagram Stories are the perfect addition to posts. It’s important to add each new post as an Instagram story, because sometimes a post can get lost in someone’s feed, but stories appear in a sequence at the top of the front screen, which is very difficult to avoid.
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Instagram Reels is a recent addition to the social media platform and was launched as a competitor to TikTok after it was banned in some countries, especially India. Creators can make short 60-second videos with modern music to attract followers. The Instagram algorithm supports its new section, ensuring the best time to jump on the trend.
Going live on Instagram is a popular engagement tool, especially for influencers and celebrities. But it can also be very useful for business. You can go live and answer people’s questions about your products or services, you can talk about the benefits of your business, or even show a demonstration of how to use or engage with your business.
Instagram contests can get you more followers if entry involves asking people to follow you and comment on your posts by tagging one or more friends. Tagged friends will see your posts and can follow your account or even participate. You can also ask participants to share the message in their story, this will give you access to all their followers.
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You can also collaborate with influencers. These are usually paid partnerships where you pay influencers cash, store credit, or even give them free products or services. In return, influencers endorse your business on their account and ask their followers to follow you or buy from you.
You can even create unique “discount codes” for influencers. If their followers shop using their code, they get X% off
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