Korean Celebrity Hierarchy – Lee Chae Min, along with star No Jung Woo, is currently in talks to star in the Netflix series High-Teen.
First, “No Jung Ui and star Lee Chae Min will both star in the latest Netflix series ‘Hierarchy,'” according to SportsChosun, which broke the news on March 8.
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Later, a person from Noh Jung Ui’s Namoo Actors (NJU) company responded to the news, saying, “Noh Jung Ui has already received a casting offer from ‘Hierarchy’ authorities/officials. and he is considering it.”
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The same statement was made by a spokesperson of Lee Chae Min’s company, namely GOLD MEDAL, “(LCM) Lee Chae Min is currently considering an offer to be cast in ‘Hierarchy’.”
A series full of love and jealousy, a story set in a high school (HS) where the top 01% students gather, is portrayed in “Hierarchy”.
Lee Chae Min (LCM) is in contention to portray Kang Ha, a scholarship student at Jooshin High School (JHS). She also has a naive, puppy-like personality, and she is a flexible yet determined character. Although he looks bright and has a strong personality, it makes the audience question why he entered Jooshin High School.
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Lastly, Noh Jung Ui (NJU) is booked to portray JaeYi, the princess of Jooshin High School (JHS) and the eldest child of the J Group. JaeYi looks soft, but she has a strong charm.
Fan girl. I love to watch k-dramas day and night, and I also like to write about new stories and news. I absolutely love reading and learning new languages. An attempt to characterize the parameters of the “3S” (Sea, Sun and Sand): Application to the Galapagos Islands and the continental coast of Ecuador
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Entry: 26 March 2020 / Modified: 7 April 2020 / Accepted: 8 April 2020 / Published: 16 April 2020
The aim of this study is to investigate the relationships between Hallyu, destination image and behavioral intentions in light of the moderating effect of service quality. To this end, we set two objectives: to investigate the relationship between Hallyu, destination image, and behavioral intentions, and to investigate how destination service quality affects the relationship between Hallyu and destination image. We collected data from 250 African students studying in Korea, of whom 223 returned usable surveys, which we subjected to structural analysis. The results showed that there is a positive relationship between Hallyu and destination image, and that destination image significantly affects behavioral intention. Furthermore, we found differences in the moderating role of service quality. Such findings contribute to tourism marketing for African tourists.
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In recent years, with the expansion of Hallyu beyond Asia, the content of this phenomenon has increasingly contributed to popular culture, art culture and food culture , and its influence has attracted much attention worldwide [2, 3]. For example, a study by a Korean creative content agency showed the increase in exports from the Korean broadcasting industry. Korean pop culture is rooted in Asia, and Hallyu has become a source of national competitiveness [3, 4, 5]. As the cultural content of Hallyu increased in popularity, so did the popularity of Korean products related to Korean pop culture . At the same time, the same cultural content created curiosity about Korea and increased the desire of foreigners to visit this country [3, 7].
Before 2010, Africa was seen primarily as a source of raw materials, but Africa’s finances have since led to an increase in the purchasing power of its middle class . More recently, when the African Continental Free Trade Area (AfCFTA), which aims to create a single market with a population of 127 million people and a GDP of US$3.4 trillion, in May 2019 as a consumer market was evaluated, not only. develop. but developing economies such as China, Brazil and India also wanted to enter the African market. Despite the growing interest in Africa, research on the perception of Africans, especially cultural, remains scarce . In particular, although Hallyu has become popular among Africans, there has been little research on the impact of Hallyu culture.
Therefore, the purpose of this study is to investigate the relationships between Hallyu, destination image and behavioral intentions in light of the moderating effect of service quality. To this end, we set two objectives: to investigate the relationship between Hallyu, destination image, and behavioral intentions, and to investigate how destination service quality affects the relationship between Hallyu and destination image. Our study was justified for two reasons. First, Africa, especially its resource-intensive countries, is very attractive to the tourism industry, and it can offer particular insights into the business, impact and future direction of the tourism industry. Moreover, by analyzing the preferences and consumption patterns of Africans related to tourism, it is possible to target specific groups in the African market. Overall, we expected that our research would reveal the strengths and weaknesses of Korea’s image in African countries and the prospects for economic cooperation.
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This study proceeds as follows: In the next part, the theoretical foundations are discussed and our hypotheses are presented. We then describe the methods and present the results. Finally, we discuss implications, limitations, and future research.
In the late 1980s, “The Solution” became a full-fledged phenomenon and appeared in the late 90s . With the increasing distribution and consumption of popular Korean cultural products, such as movies, TV dramas (e.g. K-dramas), popular music (e.g. K-pop) and games, especially in China, Chinese media came calling. The influx of Korean pop culture into China is the Chinese wave . Since then, the so-called “Korean Gulf” and its flood of pop culture products have intensified not only in China, but also spread throughout Southeast Asia [ 12 , 13 ].
Hallyu phenomenon can be called “Korean wave” in a broad sense. Generally defined as a craze in local markets for Korean culture, Hallyu shows that Korean culture has become popular as a cultural symbol, which is mainly promoted by Korean dramas, movies and songs, and other products . Meanwhile, as the Korean wave has landed on the shores of many countries whose people enjoy and consume Korean pop culture products, the influence of the Korean wave has increased the number of foreign tourists visiting or interested in Korea. The Korean wave has even led to a preference for Korean content in various foreign domains, including pop culture . Furthermore, as tourism products used to experience Korean culture continue to increase in demand, the factors of Korean wave cultural tourism can be experienced in different ways depending on the type of Korean wave. Thus, the scope of Korean wave is becoming more and more comprehensive, and its cultural content broadcasts of animation art, games and novels, in addition to K-pop, movies and dramas, are becoming the most sought-after Korean products. Golf [3, 16, 17].
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If the national image reflects the competitiveness of the country and the level of its political influence in the international community, then the destination image reflects the general perception of the quality of the goods produced by this country . Kim et al.  thus defined destination image as a comprehensive picture of consumers’ perceptions of the strengths and weaknesses of a country’s production and marketing of its products. Rather, public image refers to the complex elements of a country’s history, politics, economy, society, culture and art. Cultural factors have a significant impact on the formation of the national image.
Most previous studies on national image have shown that national image is influenced by various factors, including the level of economic and cultural development of a country, its political environment, its wealth and the level of education of the population . More specifically, research on the Korean wave examines its influence on the cultural content of the Korean wave, such as movies and
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