Most Popular Phone In Japan – Quarterly Global Smartphone Market Database. This data is part of a series of reports tracking the mobile phone market; Smartphone and feature phone shipments account for over 95% of the industry’s total device shipments, for over 140 brands each quarter.
This data represents the global smartphone market share by quarter (2020-2022) by major OEMs. Global smartphone shipments are provided by market share and millions of units.
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Apple dominates the smartphone market in 2022, achieving the highest share of global shipments, revenue and operating profit.
• Global smartphone market growth declined 9% YoY and 10% QoQ to 294.5 million units in Q2 2022.
• Global smartphone market share continues to consolidate, with the top three brands accounting for 50% share for three consecutive quarters.
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• This is the first time that quarterly shipments have fallen below 300 million units since the second quarter of 2020 at the start of the COVID-19 pandemic.
• Samsung was the only smartphone brand among the top five to post year-over-year growth, increasing shipments by 8% year-over-year and increasing market share by three percentage points to 21%.
• Apple’s market share fell 5% year-over-year in Q2 2022, although its share grew in a shrinking market.
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• iPhone shipment market share continues to grow, with Apple reaching its highest share of Q2 2022 shipments
• The market share battle between Android and iOS, where Apple has traditionally competed in the US, Europe and Japan, is intensifying in markets such as China, a key driver of iOS installed globally.
• Xiaomi, OPPO* and vivo, hit by China’s lockdowns, saw double-digit declines in their shipments year-on-year.
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• The global smartphone market fell between 7% and 12% to 328 million units in the first quarter of 2022.
• Although Samsung’s shipments fell 3% YoY, it was the only smartphone brand to improve QoQ. Its market share grew to 23% from 19% in the previous quarter, making Samsung overtake Apple in Q1 2022.
• Apple shipments fell 1% year-over-year to 59 million units in Q1 2022. This followed an expected 28% decline in seasonally quarterly shipments.
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• The battle of Xiaomi, OPPO* and vivo units continued, leading to sequential quarterly and annual declines in shipments.
Global smartphone market growth fell 7% year-on-year to 328 million units shipped in Q1 2022 due to continued unit shortages, a resurgence of COVID at the beginning of the quarter, and the Russia-Ukraine war at the end. The global smartphone market experienced a seasonal decline of 12% QoQ as expected. Component supply disruptions were more severe from major Chinese OEMs such as Xiaomi, OPPO* and vivo compared to Samsung, which overcame the component shortages that affected its supply last year, as evidenced by its higher-than-expected growth. . shipments despite the delayed launch of the flagship.
As a result, Samsung took the top spot from Apple as the world’s largest smartphone seller in the fourth quarter of 2021, thanks to its latest iPhone 13 series.
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China remains the world’s largest smartphone market, accounting for 22.5% of global smartphone shipments in Q1 2022. That’s down from about 25.6% in Q1 2021, as China’s economy grew more slowly than expected due to COVID-related lockdowns and commodity volumes fell more than 19% year-on-year. China’s share of global smartphone market growth (shipments) remained flat QoQ, thanks to a small spike in demand during the Chinese New Year, and the global smartphone market seasonality in terms of total shipments, with China posting more than one. A quarter-on-quarter decline. 12%.
HONOR has emerged as the largest smartphone player in China, taking over the shares of vivo and OPPO* and usurping the position previously held by Huawei, which recently exited. HONOR’s rise has failed to regain the lead at a time when Vivo is facing a shortage of units, thanks in part to the newly launched mid-end S12 series, which is popular among younger consumers and the affordable Y . A number of strong performers in the quarter.
• The global smartphone market is expected to grow by 4% year-on-year to reach 1.39 billion units in 2021. Q4 2021 shipments fell 6% year-over-year to 371 million units.
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• The top five brands gained share due to Huawei’s significant decline and LG’s market exit.
• Apple overtook Samsung to take the top spot in smartphone shipments to 81.5 million units in Q4 2021 with a 70% increase in Q4 2021.
• Apple recorded its highest annual shipments of 237.9 million units in 2021, driven by the successful launch of the iPhone 13 series and the steady performance of the iPhone 12 series.
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• Global smartphone market growth increased 6% QoQ, but 6% YoY to 342 million units shipped worldwide in Q3 2021 compared to 365.6 million in Q3 2020.
• Samsung retained the top spot in 2021. In the third quarter, the smartphone shipment volume increased by 20% and in 2021 to make 69.3 million units in the third quarter.
• Xiaomi shipped 44.4 million units in Q3 2021, down 5% YoY and 15% QoQ as it was hit hard by ongoing component shortages.
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• vivo grew 8% YY and 3% QoQ to 33.7 million units. Vivo leads China’s smartphone market with 17.3 million units in Q3 2021.
• Realme achieved its highest shipment figure of 16.2 million units in Q3 2021. The record quarter came at a time when the shortage of units was at its peak.
• Global handset market gross revenue to grow 10% YoY and 6% QoQ to $103 billion in Q3 2021.
Global Smartphone Market Share: Q1 2021 To Q4 2022
• The global smartphone market grew 19% year-on-year but fell 7%, led by Samsung, which shipped 323 million units.
• Samsung retained the top spot with shipments reaching 58 million units in Q2 2021, however, its shipments fell 24% to 18% from 22% in Q1 2021.
• Realme grew 135% YoY and 17% QoQ, crossing 100 million cumulative smartphone shipments since entering the smartphone market.
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• Global smartphone shipment revenue grew 25% year-over-year to $96 billion in the second quarter of 2021, setting a record for the second quarter.
• Global smartphone shipment revenue crossed the $100 billion mark for the first time at $113 billion in the quarter ended March.
• Samsung regained its top spot as the world’s largest OEM, with shipments totaling 76.8 million units in Q1 2021.
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• The global smartphone market continued to recover in Q4 2020, rebounding 8% QoQ to 395.9 million units.
• Samsung slipped to second place with 62.5 million units in Q4 2020, but it led the overall market in CY 2020.
• For the first time, OPPO and vivo overtook Huawei to fourth and fifth place respectively, while Huawei dropped to sixth place.
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Please touch base with any questions or insights about the tech industry. Our growing team of industry analysts and thought leaders should address all your needs. Apple hasn’t made its 2020 iPhone lineup official yet, but there are plenty of rumors that the company plans to launch 4 iPhones, including the iPhone 12 mini (5.4). -inch), iPhone 12 (6.1 inch), iPhone 12 Pro (6.1 inch) and iPhone 12 Pro Max (6.7 inch).
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Now, ahead of the release, popular blogger Ming-Chi Kuo has given his insight into the popularity of these models. According to a report by 9to5Mac, Kuo predicted that the 6.1-inch iPhone 12 will be more popular.
The report states that Kuo expects the iPhone 12 to be 20% smaller than the 5.4-inch mini version. As for the high-end Pro models, the iPhone 12 Pro and Pro Max share around 20%, with the remaining 40% remaining for the standard iPhone 12.
While this model won’t be the cheapest in the 2020 lineup, it’s still expected to outperform the rumored iPhone 12 Mini, as its smaller screen isn’t expected to appeal to a mass audience.
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For the past two years, it has been the most affordable iPhone, the best-selling model of the year. It turned out to be the 2018 series iPhone XR and the 2019 series iPhone 11.
Apple is expected to unveil its much-anticipated iPhone 12 lineup on October 13 at 10 am PDT (10 p.m. IST).
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