Celebrity Culture: How Lyft built its $24 billion brand image with pop culture

Celebrity Culture: How Lyft built its $24 billion brand image with pop culture

By Jeff Beer3 minute ReadLyft was always a bit . . . different. While Uber smashed and grabbed its way around the world to become not only synonymous with ride-hailing but also the verb to describe it, it did so with a cool, sleek brand design. Black and white. It courted celebrities, but ones which…
Celebrity Culture: Step aside Will Smith, you can’t keep up with the guys who play California Adventure’s Genie

Celebrity Culture: Step aside Will Smith, you can’t keep up with the guys who...

Photo: Bertrand Guay (Getty Images)With only two months to go until the live-action Aladdin movie’s release, we have some bad news to share with Disney: the world’s best Genie actors have been found and neither of them are Will Smith.As shared by comedian Jude Tedmori, the role’s real diamond is hidden deep within the rough…
Celebrity Culture: Ariel Leaty Has New Jersey’s Best Hair

Celebrity Culture: Ariel Leaty Has New Jersey’s Best Hair

Ariel Leaty. Photo: Jenni Walkowiak Ariel Leaty (@ariel_comedy) is a comedian, actress, and model from New Jersey (and she isn’t embarrassed about it). She co-produces a show with her best frenemy Gordon Baker-Bone called Culture Vultures and co-hosts a forthcoming podcast called What’s Eating You? with Bryan Yang. This week, Ariel and I discussed screaming…
Celebrity Culture: Diljit Dosanjh unveils his wax statue at Delhi’s Madame Tussauds, see photos

Celebrity Culture: Diljit Dosanjh unveils his wax statue at Delhi’s Madame Tussauds, see photos

Diljit Dosanjh’s wax statue was unveiled at Delhi’s Madame Tussauds on Thursday. (Source: APH images) Diljit Dosanjh, on Thursday, unveiled his wax figure at Madame Tussauds museum in Delhi and the singer-actor said it was a dream come true for him. The actor said it was a special moment for him as this is the…
Celebrity Culture: Purpose At Work: Lessons From Kia On Leveraging Marketing For Impact

Celebrity Culture: Purpose At Work: Lessons From Kia On Leveraging Marketing For Impact

Celebrity Culture: <div _ngcontent-c14="" innerhtml="Companies pay millions of dollars every year to advertise their products online and on television. Today’s consumers are looking to support brands that offer quality...
Celebrity Culture: Shaqtastic! Celebrities As Board Members

Celebrity Culture: Shaqtastic! Celebrities As Board Members

Celebrity Culture: <div _ngcontent-c14="" innerhtml=" Celebrities like Shaquille O’Neal can make good board members...