With over 1 billion monthly users, Instagram has become a powerful platform for the music industry. This is made worse as users on popular media sharing platforms are more interested in music than the average person. by spending 30 percent more time listening to music each week. And 100 percent more likely to subscribe to a streaming service.
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Indie and emerging artists have more opportunities to grow their audience on Instagram, but they’re not alone. Celebrities like Beyoncé, Khaled, and Ariana Grande have taken to Instagram to drive millions of followers and build their image. while artists use it to release music, announce tours, and share milestones. (Beyoncé’s 2017 pregnancy announcement garnered over 11 million likes on Instagram.) Some of the biggest names in the Billboard Top 100 have chosen savvy social media strategies to help boost their online presence.
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From Taylor Swift and Drake to Justin Timberlake and Shawn Mendes, we analyzed Billboard’s top 100 artists for 2018 to find out which artists have the most followers on social media. Who has shared the most content? And what mediums are your fans and followers engaging with the most? Let’s take a look at how Instagram has played a role in today’s biggest acts in music.
With nearly half of Instagram’s 1 billion users following 10 or more verified musicians, it’s no surprise that some artists have amassed 100 million or more followers. And whether they use that disclosure to support political candidates. promote their brand or get a paid certification It’s undeniable that Instagram followers crave the exposure of celebrities.
7 out of the 10 most popular musicians on Instagram in 2018 were women. Among them, Selena Gomez has more followers than any other artist. With more than 145 million followers on the Billboard Top 100 in 2018, despite being inactive on Instagram between September 2018 and January 2019, Gomez has over 9 million likes on a single post. The singer also spoke about the stress and responsibility that comes with Instagram fame. Selena Gomez shares her Instagram prominence with several other female artists, including Ariana Grande (144 million followers), Beyoncé (123 million), Taylor Swift (114 million) and Nicki Minaj (98 million).
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The men in the industry also show their influence, with Justin Timberlake, Drake (each with 53 million followers), and Chris Brown (50 million followers) commanding significant Instagram followers. Among the most liked posts of 2018, Drake received over 2 million likes for a promotional photo for his new album Scorpion, while Chris Brown was criticized by fans for commenting openly on photos Rihanna shared.
Thanks to Instagram’s image sorting algorithm, content posted by popular artists like Ariana Grande and Demi Lovato isn’t always seen by all viewers. Although the feed is still primarily chronological. The algorithm attempts to sort posts based on a variety of other factors, including engagement. (how many likes and comments a post receives) and how often users share content
For artists with fewer followers than Selena or Beyonce, posting too much on Instagram can get them a lot of views and likes. Maren Morris, 5 Seconds of Summer, and Demi Lovato have the most Instagram posts with over 84,000 followers. Grammy winner Maren Morris uses Instagram to share tour dates. Behind the scenes and even personal experience In contrast, Demi Lovato (71 million followers) was silent for most of 2018 after suffering a drug overdose in July.
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If the image is not cropped Why not try uploading a video instead? Whether it’s a parody of an upcoming music video or a political rant that can’t be captured effectively. (Remember, Cardi B wants to know where her tax dollars are going.) Not all artists like their feed as minimal as Beyoncé.
Musical acts Dan + Shay, 5 Seconds of Summer, and Capella band Pentatonix have posted more videos on Instagram than any other Billboard Top 100 artist. On average, Cardi B, Selena Gomez, and rapper 6ix9ine each have an average of 1.2 million to 1.6 million likes.
In 2017, Beyoncé became the most liked Instagram post of all time. A beautiful picture, covered with a green veil and placed on a flower-tree, is an announcement about the pregnancy of a star.
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Later in 2018, surpassed by Kylie Jenner (and that year’s obscure egg image), Beyoncé is second only to the aforementioned Selena Gomez, who has amassed more than 500 million likes in her Instagram career. $6 billion) and Shawn Mendes ($1.4 billion) are among the more likely Insta champions. Among musicians, XXXTentacion and Cardi B have more likes per post on average than any other artist (1.7 million to 13.5 million). Although XXXTentacion’s Instagram profile has only one photo, EXO and 5 Seconds of Summer are among the most engaged artists. by receiving more likes per follower than any other artist
Is Instagram just a marketing tool for musicians or something more? While most celebrities use social media to express their reactions. The most liked posts of Billboard’s Top 100 artists of all time also have their own personal messages.
Death notices are at the top of the list. Rapper XXXTentacion, with over 14 million likes, posted a solo photo of himself on Instagram in May 2018, a simple upside-down silhouette with the caption “WAR OF LOVE.” In June 2018, XXXTentacion was killed in a shooting. In September 2018, Ariana Grande posted an uncaptioned black and white photo of her ex-rapper Mac Miller. The day before the shooting, Mac Miller had died of a drug overdose.
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Death isn’t the only emotional topic that dominates the headlines on Instagram. The milestone seems to grab fans’ attention. Beyoncé got more than 21 million likes after sharing a photo of her pregnant with twins, while Selena Gomez got almost 11 million likes after sharing a photo before her kidney transplant after her battle with lupus.
Likes and views aren’t the only way to measure the success or popularity of a post on Instagram. Comments are one of the main ways to measure engagement on Instagram, and because replying to a post takes more effort than double-clicking it. Comments can also indicate fan engagement. at a high level as well
Selena Gomez received more comments on her Instagram posts in 2018 than any other Billboard Top 100 artist, with nearly 32 million comments on more than 1,470 posts. Gomez averages more than 21,000 comments per post. Shawn Mendes (over 21.7 million), Beyoncé (18 million), and Demi Lovato (17 million) interact with fans. and moderate follower
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You don’t need a lot of fans to start a conversation online. XXXTentacion, 6ix9ine, YoungBoy Never Broke Again, and Cardi B received the highest average comments per post, and 5 Seconds of Summer had more posts per follower than any other artist.
Similar to the most-liked Instagram post by Billboard’s Top 100 Artists of 2018, the single hit of XXXTentaction It is also one of the most commented on photos. With over 5.5 million comments since its post in May 2018, fans are still leaving emojis and messages of love a month after his death.
As of August 2016, Selena Gomez’s performance on the Awakening Tour was the second most commented on. But his picture of Travis Scott handing out $100,000 to a fan. A little less sympathy for the musicians themselves. But it may mean more. Beyoncé’s second pregnancy announcement and Cardi B’s photo of her newborn daughter are the fourth and fifth most commented posts on Instagram.
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Cardi B didn’t mean to use Instagram to help her rule the music world. Whether sharing personal moments or giving random money, Billboard Top 100 artists collect millions of likes and comments on their social media content. While many mainstream artists (including Selena Gomez and Ariana Grande) have not been dethroned, But musicians like Shawn Mendes, 5 Seconds of Summer, and Pentatonix are hitting record highs in terms of number of fans and followers.
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