Who Got The Most Followers On Instagram – What are the most followed brands on Instagram and how did you get there? Fortunately, there are Instagram analytics tools that track which brands have the most followers.

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s no surprise that brands are doing their best to grow their audience.

Who Got The Most Followers On Instagram

So what do you offer to keep your audience engaged? What is your social strategy on Instagram? Are they paying to get more followers on Instagram, or are they growing their fan base organically?

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First things first. A look at the leading brands in fashion, beauty, athletics and other industries paints a clear picture that the fashion industry dominates Instagram in terms of followers. That may come as no surprise, considering fashion and Instagram go hand in hand like Rama Lama Ka Dinga De Dinga Dong (10 points for those who get a lyrical reference). Looking at the top fashion brands, the average number of followers is 35 million, athletic brands 21 million and beauty brands 15 million.

Check out this post on Instagram and few people make history. It changes less often. Don’t change your dreams. Change the world #justdoit July 7, 2019 at 7:00 am A post shared by nike (@nike) at 9:55am PDT

I mean fashion brands dominate and you know Nike is not a fashion brand. It is the only exception to the rule.

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The brand’s content strategy revolves around sports players dressed in Nick’s apparel and do just that.

The iconic brand has added 87 million followers over the past five years, a 2,858% increase in followers. An average of 43,000 followers were added per day! There are several reasons for the brand’s steady growth on Instagram, but constant campaigns run by Nike are responsible for a significant increase in fan growth.

The 2018 #makerofthegame campaign honored Kobe Bryant, an athlete who revolutionized sports and culture, and the 2017 #Breaking2 campaign focused on athletes who pioneered sub-2 hour marathons, increased brand engagement and developed followings. .

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The top posts on Instagram feature sports personalities like Rafael Nadal, Cristiano Ronaldo and Madison Keys. The brand uses this highly visible platform to advertise new product launches in the form of teasers and videos.

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Victoria’s Secret has steadily grown on Instagram over the past five years. The brand has amassed 62 million followers since 2014, a 1,343% increase in follower count, adding nearly 32,000 followers per day.

The brand’s content strategy centers around behind-the-scenes photography from fashion shows, product promotions and new product launches.

3. Huda Beauty – 38 million followers View this post on Instagram OMG I can’t get over how talented this guy is!! @laviedunprince @laviedunprince @laviedunprince ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photo 1 @hudabeautyshop Products Used: Resting Boss Face Setting Spray + High Coverage Concealer in Meringue Photo 2 Concealer in Meringue Photo Coverauty Concealer 2 Cup Cake + Creme to powder contour & bronzer in light by Huda Kattan (@hudabeauty) on Jun 8, 2019 at 12:00 am A post shared at 1:05 am PDT

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Created by Huda Kattan, this beauty empire leads the beauty industry by audience size with 38 million followers. What differentiates Huda from other beauty brands is that its founder, Huda, is a brand. She is the voice and face of every campaign and makeup tutorial the brand launches.

Founded in 2013, Huda Beauty has grown steadily on Instagram. The brand has amassed nearly 24 million followers since 2016. That’s 21,000 followers per day!

The brand follows a well-crafted content strategy on Instagram. Instead of product images, Huda invests heavily in educational videos with makeup tips and tutorials. Huda Beauty has built a strong community for her beauty line by constantly posting and creating Instagram Stories like a pro.

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4. CHANEL – 36M Followers See Instagram 54/70 — See this post on Fall-Winter 2019/20 #CHANELHauteCouture. #CHANEL #Massaro @massaro_paris @laurenjdg Trompe l’œil petticoat dress in black velvet with white bib and cuffs. A post shared by CHANEL (@chanelofficial) on Jul 5, 2019 at 10:03am PDT

Luxury brand Chanel maintained the second position in the fashion world with 36 million followers. The brand’s content screams luxury and aspiration that has earned it a loyal following.

Consistency is the watchword for growing Chanel’s Instagram account steadily rather than massively. The brand has added an average of 19,500 followers per day over the past four years.

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Like most fashion brands, their content strategy follows a trend of uploading product-related images and videos, celebrity endorsements, and behind-the-scenes footage.

5. Gucci – 35.6 million followers See this post on Instagram A new theme found throughout the #GucciPreFall19 collection was inspired by the archives. Country Club inspired cross tennis racket embroidery on an oversized t-shirt. Learn more about inspiration via the link in bio. By @alessandro_michele #AlessandroMichele Gucci (@gucci) on Jul 8, 2019 at 8:00 am

Gucci is perhaps the definition of Italian craftsmanship. The luxury brand has 35.6 million followers (a hair behind Chanel) and has added nearly 4 million followers in the past six months. Similar to Chanel, the brand posts loved images and videos through fashion events, new product launches and celebrity endorsements.

Who Has The Most Instagram Followers

Gucci has steadily increased its fan base since 2014, amassing a total of 33 million followers over the past five years, with an average of 17,000 followers added per day.

Gucci runs several campaigns that drive high engagement on Instagram. One campaign, called #24hourace, featured video artists from around the world bringing the brand’s shoes to life, and it was amazing.

6. Zara – 34 million followers on Instagram Check out this post this week at @livingzara, meet @teget and her favorite dog #livingzara The ZARA official (@zara) June 10, 2019 at 8:00 am Posts shared at 5:06 p.m. PDT

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Instagram is the perfect platform for Sara to engage potential customers with visual storytelling. With 34 million followers, Sarah dominates the platform with captivating images, videos and killer influencer campaigns.

7. Louis Vuitton – 33 million followers Instagram View this post on various scales. #LouisVuitton’s iconic monogram takes on new proportions in both familiar and new models. Browse the Monogram Giant collection online via the link in bio. By Louis Vuitton Official (@louisvuitton) on Jun 15, 2019 at 12:00 am A post shared at 11:00 am PDT

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8. Dior – 26.6 million followers See this post on Instagram An extraordinary level of #DiorSavoirFaire was incorporated into #MariaGraziaChiuri’s evening ensemble for the #DiorCouture collection created by Petite Maine for Fall-Winter 2019-2020. Take a closer look at the dress here! ⁠ A post shared by Dior Official (@dior) on Jul 5, 2019 at 8:00pm PDT

Dior is another luxury brand making it big on Instagram. Brand handles are filled with glamorous images of models decked out in Dior and some classic campaigns have captured 26.6 million followers.

9. Adidas – 24 million followers. Check out this post on Instagram while chasing their dreams. @nikkihiltz. Inspiring the next generation to be proud of who they are starts by showing them how. #LoveUnites adidas (@adidas) on Jun 17, 2019 at 12:00 am A post shared at 11:30 am PDT

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Adidas’ visual content on Instagram delights all viewers. Adidas encourages its 24 million followers to buy products through motivational campaigns and images of sports characters emblazoned on brand labels.

10. MAC – 22M followers on Instagram View this post The best part about the packaging: done in seconds. ✨ Get ready for the holidays with Skin Essentials, the most loved shades and mascaras in the form of #MiniMAC. #Regram @dancinginmyheels @maccosmeticsafrica #MACTravels A post shared by M A C

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